Fashion Enterprises Should Change Their Style Of Work To Be In Love With The Market.

< p > strong > 1, please do not mess up the market anymore. < /strong > /p >

< p > Why do brand consulting companies, advertising and communication companies, training companies and other service companies have never been stocked? And the brand clothing industry as the entity manufacturing industry has to bear the painful inventory? Actually, the root of the problem lies in the different modes of operation.

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< p > first, the service company adopts the mode of love management in the market, and the brand clothing enterprise adopts the market operation mode, for example, the result of the love mode makes both sides happy and happy, and this mode bears serious responsibility consequences.

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< p > secondly, as we all know, the whole process of love includes: recognizing that we need to be in love, meeting and meeting, chatting, eating, shopping and watching movies.

This is just like the basic business process of a brand clothing company: preparing for commodity development and business matters (understanding its own needs), Market Research (dating, chatting, eating and shopping, watching movies and sightseeing), and formally determining the specific direction and style of commodity development (officially establishing the relationship between men and women).

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< p > finally, the reason why clothing companies stock up is to wait for products to come out and enter stores directly to start selling. This is equivalent to directly in the customers' customers. The consequence of customers' resistance is that they do not buy your clothes, so they become stock.

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< p > therefore, if we want to completely solve the inventory problem of garment enterprises, we must change the business mode, and we must bear legal responsibility.

The specific way is the latest brand named "a href=" //www.sjfzxm.com/news/index_c.asp "//www.sjfzxm.com/news/index_c.asp", "business model" /a, "brand marketing" and "online brand community".

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< p > < strong > two, Feng Xiaogang's "voiceless lines" replaced Zhang Yimou's "silent vision" communication < /strong > /p >

< p > CCTV decided to let Feng Xiaogang serve as the director of the 2014 Spring Festival Gala. It not only shows that the ideology of Chinese society will enter a new era with the eighteen conventions of the party, nor is it merely a sign from the big scenes of Zhang Yimou, big shots and large throws. The visual noiseless communication has turned to Feng Xiaogang's small society. The small production and small input lines have an interactive era of voice, and more importantly, it has called on China's economic society to turn to the era of endogenous economic growth with small investment and greater cultural connotation.

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< p > Feng Xiaogang uses the interactive marketing method of realism and black humor to refract the ordinary life style of modern society. Feng's inner show method and the extravagance of old businessmen are all art forms. But with the gradual deepening of the market economy era and the full arrival of the era of the great development of socialist culture, Feng's manipulation is more in line with the inherent requirements of the market economy.

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< p > Feng Mouzhi's replacement in the winter solstice solar terms is not the intention to borrow the 2013 cold spell to come.

The purpose is to tell all China's a href= "//www.sjfzxm.com/news/index_c.asp" > brand clothing /a, and the brand marketing in the future will definitely bid farewell to the traditional era of big design, big advertisement, big public relations and big promotion in the era of silent visual communication.

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