Children's Clothing, Maternity Dress And Other Local Brands Attack The "Mid End Market".

Less than half a year, the investment cost of P can be recovered. Excluding monthly store rents, staff salaries, purchase loans and utilities, the monthly net profit is around twenty thousand. This is the real wealth experience of a brand maternal and child products store dealer. < /p >
< p > children's money is the best way to make money. This can be seen in an increasing number of a href= "//www.sjfzxm.com/news/index_c.asp" > maternal and child supplies /a shop. However, this profitable market has been ignored by local businesses. All over the streets and lanes, apart from some brand names and small brands of clothing and daily necessities, Yantai has not been able to get a large brand of maternal and infant products on the table. < /p >
< p > < strong > local < a href= > //www.sjfzxm.com/news/index_f.asp > brand > /a > shortage < /strong > /p >.
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< p > Li Yingfang, Akabon, San Mu Bi Di, an Kami, Mickey world, Pigeon... When it comes to maternal and infant clothing and supplies, many people immediately think of these big brands. In supermarkets, the most prominent ones are Abbott, Wyeth, which are imported brands, while domestic brands are often placed in the corner of the shelves. < /p >
< p > a manager who surrogates a brand mother and baby products for two years, said Zhang: the best thing for mothers and babies market is in the past few years. The birth of 2007 "golden pig baby" and the "Olympic baby" in 2008 created many business opportunities for the mother infant industry. Many people have seized the opportunity to invest in some maternal and infant products stores that have made big brands. "In fact, a lot of imported brands are processed by raw materials, but there are no local brands, and consumers only recognize big brands, so we can only look for brand agents in the field." The manager said helplessly. < /p >
< p > a consumer told me that the lack of local brands in all kinds of maternal and infant supplies in shopping malls and supermarkets is a pity. < /p >
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< p > < strong > > a href= "//www.sjfzxm.com/news/index_cj.asp > > middle end product < /a > business opportunities in the market < /strong > /p >
< p > an industry pointed out that maternal and infant supplies are special items. Consumers generally have the psychology of "superstitious" brand, so local enterprises can make an issue on this point. < /p >
< p > as consumers, they are very demanding on the styles and quality of mother and infant products, and the next concern is price. However, hundreds of thousands of yuan to hundreds of thousands of dollars of maternal and child products, many ordinary consumers are deterred; and the purchase of inexpensive products can not guarantee quality. Making choices in terms of price and quality is a headache for many middle-level consumers. Consumers eagerly call for the emergence of mid end products, which can lighten the economic burden and buy satisfied products. < /p >
"P", Zhang believes that this gives local brands an opportunity to enter the market, and local businesses can produce medium end brands that are suitable for market demand. < /p >
< p > dealers need to add a lot of extra fees to manage foreign brands and import brands. Zhang manager gave a simple example: if dealers take delivery of goods directly from local manufacturers, the price of incoming goods will be lower, and some freight and agency fees will be relieved, and the burden of consumers will also be reduced. < /p >