Fashion Enterprises Absorb The Essence Of Europe And America And Seek Breakthroughs In Design

In July, after returning from the China Textile and clothing trade exhibition (New York), Hengrun, manager of Suzhou import and export company of Jiangsu Province, was more convinced that the decision to hire American designers was correct.

In recent years, with the rising of energy price and labor cost and the increase of exchange rate risk, the profits of textile and garment export have been affected, and many Chinese textile and garment enterprises have been weakened in the international market.

In this regard, some domestic enterprises enhance their competitive advantages in the international market by strengthening supply chain management, increasing production efficiency and shortening delivery time. Others also actively start with improving product design and improve their competitive advantage in the international market.

They invite foreign designers and cooperate with foreign companies to make products more in line with the trend of European and American markets.

Improving the design capability has become an important link to break through the bottleneck of export.

This year, the textile and garment market in the United States showed a decline in demand. The export business was not very good, but some enterprises were not affected by the weakening of the market, and exports maintained good results.

"Because we see the actions of other peers in strengthening product design, we have the same idea."

Jin Zheng, manager of Hengrun import and export company, believes that strengthening the design level of products, especially by launching cooperation with foreign design teams, is a way for enterprises to get rid of homogenization competition on the international stage.

Managers of textile and garment enterprises who share the same view with Kim Zheng manager are few.

The design level of textiles and clothing is an important aspect that affects the high value-added products, and has attracted more and more attention from domestic enterprises.

There are not many domestic export enterprises that are engaged in OEM business, but their own design foundation is relatively weak. For them, one of the ways to enhance their design ability is to pform ODM, and change no design to provide design.

At present, the shift from OEM to ODM has been put on the agenda of more and more textile enterprises. However, the development of ODM mode is mainly to enhance the design capability of the company through purchasing the company that has the ability of dress designing or establishing a company with foreign fashion enterprises in China. After a period of practice, some enterprises find that even if they design their own styles, it is still difficult to attract foreign retailers to buy.

It is not easy to pform directly from OEM to ODM.

In this regard, some enterprises began to change their strategies. In the middle of OEM and ODM, they tried to design and manufacture together with their customers, that is, enterprises did not need to first sell their designs to retailers, but tried to design styles with customers.

In this way, the design ability of the designers of the team can be trained and the orders satisfied by foreign buyers can be secured.

To hire foreign designers to improve their design level, another way to improve the design ability of textile and garment enterprises is to hire foreign designers.

Now, many designers from Europe and the United States come to work in Chinese enterprises.

The staff of the Italy Foreign Trade Commission told reporters that every year, many domestic garment enterprises came to work in China through their contact with Italy designers.

In addition to employing local designers from the US and Europe as the designers of enterprises, some enterprises improve their overall design ability. They also recruit graduates as designers in Europe and America's local fashion design institute.

In order to adapt to the market changes, Suzhou Hengrun import and export company hired the Holy Jones Company, which understands the American culture and market, to design their products, and invited European packaging companies to make special designs for the packaging of their products, so that their products will be well received by local customers at this year's American exhibition.

Hire foreign designers on the one hand, they can communicate with European and American customers in creative ideas and ideas, so as to gain trust from customers and harvest orders. On the other hand, because foreign designers are recruited from local market, understand the popular elements of local market and the taste of consumers, it is easier to cater for the requirements of foreign customers for textile and clothing.

However, how foreign designers integrate with their corporate culture and work in China can still maintain their sense of touch and vision of fashion trends in Europe and America.

It is believed that strengthening the exchange of industry and sharing the experience of success and failure will help break the restrictions of foreign designers in culture and geography, and enable textile enterprises to cooperate with the market development trend and enhance their competitiveness as soon as possible.

Whether it is from the past OEM mode to ODM mode, developing its own product design ability, or inviting foreign designers, we can see the efforts made by domestic enterprises to enhance their competitive advantages.

Absorbing the essence of design in European and American markets is a microcosm of international exchanges between Chinese and foreign industries, and also promotes the improvement of the design level of domestic textile and garment industry. In the current situation, it is a good way to resolve difficulties.