LV Expansion Tends To Be Popular And Trapped In The Strange Circle Of China'S Development

< p > a few days ago, the reporter was informed that under the LVMH group's < a href= "//www.sjfzxm.com/news/index_c.asp" > LV < /a > announced on its Twitter official account, Nicola Geschel, the designer of the former Paris family, was appointed as creative director to replace Mark Jacobs who is leaving.

The sudden change of personnel makes the outside world more worried about the trend of LV brand.

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People in the P LVMH group in China have also confirmed to the media that the new creative director Nicola has been inaugurated, and that Mark is not leaving the LVMH group. Instead, he is trying to build another brand Marc Jacobs International of the group, hoping that the brand will be ready to go public in the future.

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< p > for the personnel adjustment, the industry generally believe that the main reason is the high-level change of LVMH group. The daughter of Delphine, chairman of the LVMH group, Delphine, pferred from Dior to LV executive vice president 3 months ago, and Nicola, who is also a popular candidate to succeed LV, is Nicola's friend for many years.

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< p > point out that this a href= "//www.sjfzxm.com/pioneer/" > Nicola < /a > is a great hype of LV brand director. It is a good brand marketing that can raise the brand's attention. LV is doing this to revitalize the declining trend of fashion and leather products departments, and to restore the brand value of rapid decline, trying to change the trend of declining performance.

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< p > > according to < a href= "//www.sjfzxm.com/news/index_c.asp" > LVMH < /a > group issued three quarter earnings report, among which group's core department fashion and leather products department's performance is not satisfactory.

According to the financial report, the three quarter revenue of the Department was about $3 billion 300 million, down 3.8% compared with the same period last year.

Public figures show that in 2012, the total revenue of the sector was 9 billion 926 million euros, up 14% from 2011.

As of June 30th this year, the sector's sales grew by only 1.2% over the previous year, reaching 4 billion 710 million euros.

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< p > "the market demand of some brands of LVMH is weak."

For the reasons for the decline in performance, Jean-Jacques Guiony, chief financial officer of LVMH, said he also attributed the main reason for the decline in LV performance to the price raising strategy in Japan and the sale of high-end product lines, which were limited by the shortage of high quality leather products.

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Ding Liguo P, a luxury retailer veteran, believes that the LVMH group's allegations are totally pretexts.

"In terms of share, Japan's global market share in LV is also declining, and its sales share is not enough to affect LV's global sales performance. From the material perspective, the shortage of high quality leather materials is an excuse for the sharp decline of the brand."

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< p > related links: < /p >

< p > QDA is the brand jointly established by Hsin Ho Limited by Share Ltd for the first time to join the L Capital Asia, a private equity fund sponsored by France LVMH, the world's largest luxury group.

At present, there are 4 shops in the country, and are generally located in the best location of the 1 floor of the shopping mall.

In November 2013, fifth new shops will be opened in Ningbo.

Recently, QDA Shenzhen coastal city shops opened.

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Different from other brands, QDA promotes the situational consumption in shops, which is the first in the domestic brand and leads the fashion aesthetics in the Chinese market. P

The marketing atmosphere combines visual and auditory multi sensory experience, so that consumption is not only a process of selecting and buying, but also a mutual recognition and resonance between brand and customer value.

Moving from innovative stores to lighting and sound design, from cool store display to shop display and music selection, are surrounded by QDA's unique fashion spindle.

Three different fashion lines plus star ring filling, which makes QDA itself full of rich topics, has become the leader in the popular fashion of leading the new trend of fashion and interpreting the new concept of fashion.

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