Dangdang Clothing Size Reached 5 Billion Is A Good Time To Launch Self Brand.

Less than P, Dangdang, a book seller, has to cross the boundary in "a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a >.

In a recent strategic release, Dangdang CEO Li Guoqing told reporters that this year's clothing revenue is expected to reach 3 billion, next year's target is 6 billion yuan, will exceed the size of books.

He admits that when the scale of clothing revenue reaches 5 billion, it is a good time to launch self brand. Dangdang has already stopped clothing self employment.

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< p > clothing is playing a more and more important role in Dangdang's development strategy.

Li Guoqing said: "we want to mobilize the emotions of the original book customers and become consumers of clothes."

He disclosed that more than 50 factors should be considered in choosing a category every year, and the most important factor is profitability.

Speaking of this, Li Guoqing did not change the nature of his mouth. He said frankly: "I have always advised Liu Qiangdong not to make money in books like this, not to earn too much money, and to beat the market in the tens of billions of years. The result is that the gross profit in the book market has dropped. Only when Dangdang makes money, everyone loses money. Vip.com and jumei.com take the opportunity. We should join hands in the larger field of clothing to rob the market and play with Tmall in the field of clothing."

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< p > at this stage, Dangdang's strategy is to weaken the concept of clothing's own brand, build a platform to introduce high-end clothing brands, and this platform will not blindly seek big business. The 3000 businesses are the upper limit. At present, there are already more than 2000 third party merchants on the Dangdang apparel platform.

Li Guoqing's plan is to set up a whole chain from new clothing to season, tail goods clothing sales, benign clothing ecological circle, take account of the sales cycle of clothing brand online sale, solve the sales problem of < a target= "_blank" href= "http:// www.sjfzxm.com/" > brand clothing "/a" in a platform ecosystem, so that the clothing brand and the Dangdang platform can symbiosis and win together.

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< p > for self brand, Dangdang began to say no.

Li Guoqing admits that when the clothing sales reach 5 billion annually, it is possible to re force its own brand. Only when there is enough user support at this time can the value of private brand's gross profit be generated.

"We are pushing our own brand clothes too early."

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