361 Degrees Net Profit Since The Launch Of The New Low Inventory Turnover Period Stretched

< p > in this hot summer, the sporting goods market is still cold and windy.

Recently, sporting goods companies have released a Chinese newspaper, and 361 degrees also arrived with a poor report.

Among them, net profit shrank by 65%, the lowest since 2009.

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< p > < strong > net profit: shrunk 65% < /strong > < /p >

< p > data show that < a href= "http://sjfzxm.com/news/index_f.asp" > 361 degrees < /a > turnover in the first half of 2013 decreased by 30.4% to 1 billion 998 million yuan; gross profit fell 36.3% to 779 million yuan; net profit was 306 million yuan, or 65.5%, which was 16.7% lower than that in the second half of 2009.

361 degree view, the rise in production costs, fierce competition, resulting in net profit shrank by 65%.

Lining, director of public affairs and spokesman Zhang Xiaoyan of the former group, said consumers are more rational about consumption. Now the performance decline of sporting goods companies is paying for the blind development of the past.

But he believes that 361 degrees can get 200 million yuan net profit has been rare.

Zhang Xiaoyan explained, "in the same period, Lining lost nearly 200 million yuan in net profit."

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< p > in the view of Zhang Qing, the founder of sports consulting firm, there are two factors in the sharp decline of 361 degree net profit: on the one hand, the sporting goods industry is in the stage of pformation. As a company with a certain scale in the industry, it will inevitably be dragged down.

On the other hand, although 361 degree investment in sports is very great, but no matter compared with Lining and other professional sports companies, or XTEP and other sports and fashion characteristics of the enterprise, 361 degrees of personality is not bright enough, lack of brand characteristics.

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< p > < strong > inventory: turnover period elongated < /strong > < /p >.

< p > because the terminal consumption continues to be depressed, high inventory has become a common problem in the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

According to statistics, the turnover period of 361 degree inventory turnover increased from 56 days to 67 days, and the first, second quarter retail channel inventory ratio was 4.3 times and 4.4 times the average monthly sales respectively.

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< p > < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > independent critic of garment industry, Ma Gang explains to reporters that 3.5 times ~4.5 times is the healthy range of clothing enterprises.

But people in the industry questioned the value of the 361 degree claim: "see if you believe it or not."

Zhang Qing said that the inventory turnover reflects the level of supply management.

"Anta and Lining's China Daily have some gratifying changes, indicating that their pformation from wholesale mode to retail mode has a certain effect, while the 361 degree has not improved.

The improvement of index of warehouse sales ratio and store efficiency depends on the pformation of business mode.

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"P > < strong > prospects: the survival of the fittest and the survival of the fittest < /strong > /p >

< p > with the efforts of Gucci and Semir to seize the children's clothing market, 361 degrees also want to share a cup of cake.

Compared to 361 degrees, the retail sales of adult products decreased by 256, and the total number of retail outlets of 361 degree children's wear products increased from 1590 to 1678.

361 degree view, children's clothing is expected to become a new driving force for growth, it will continue to promote children's clothing in three lines and smaller cities.

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Compared with adult sports, Zhang Qing seems to be more optimistic about the future of 361 degree children's clothing than P.

He believes that 361 degree children's clothing business is a bright spot.

361 degree has invested heavily in the field of children's wear, and has extended the concept of digitalization to the field of children's wear.

He said, "the children's clothing market in China has nearly 300 billion of the scale, but lacks a guiding brand. There are few national children's clothing brands with a higher market share."

"Children's wear is the direction of 361 degree of effort."

He said.

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< p > for sports goods market prospect, 361 degree thinks "industry first revival at the end of 2013".

Zhang Qingze believes that although the sports industry will be warmer, it is not a whole, but a process of survival of the fittest.

"Dealer market confidence is recovering, but there are also differences.

The bigger the enterprise reform, the more resolute the attitude and the clearer the direction, which enterprise will get out of the predicament sooner.

And which enterprise will be more conservative and conservative, but it will be even more difficult.

He believes that the wholesale mode of pformation to the retail mode is the general direction.

"There are three characteristics: higher cost performance, better customer experience and faster market reaction.

This has become the overall law of the mass consumer goods market.

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