Internationally Renowned Brand Smiley Debuts At The Thirteenth CBME Shanghai Pregnancy Baby Show

The internationally renowned brand Smiley, which aims to disseminate "happiness", takes part in its rich product portfolio. The thirteenth CBME pregnancy baby show CBME children's Wear Exhibition. The scene shows that smiling face is not only a symbol, but also a brand. It is a spirit and a philosophy of life. Smiley Nicolas CEO, Mr. Nicolas Loufrani, attended the event and brought Smiley rich's product line, whether it was SmileyWorld Kids, or a series of cross-border cooperation with other brands, which conveys the purpose of Smiley brand "smile, which can change your life and the whole world".

The Smiley lucky smiley face icon originated from the The Smiley Company, founded by Mr. Franklin Loufrani in 1972, and has been popular all over the world since its birth. But this is only the beginning. In 1997, his son Nicolas Loufrani launched the unlimited possibilities of the smiley face icon, creating multiple Smiley expression expression series and further popularizing the SmileyWorld brand. Today, Smiley has registered trademark and name rights in over 100 countries, covering up to 25 commodities, including Clothes & Accessories , shoes Category, jewelry, toys, gifts and publications.

Thanks to the diversity of the creative design and development direction of "unrestrained and arbitrary", SmileyWorld's design is soaring freely in the realm of music, pop culture and personality identification, and has become a popular trend brand. {page_break}

Smiley brand is adhering to the mission of "making the world a better place" and developing different products for different consumer groups.

Smiley X Watsons Watsons series:

As China's largest retail chain of health care and beauty products, Watsons Watsons has established a reputation in quality and innovation, and this Smiley collaboration has been a pleasant surprise. From cotton swabs, shampoo, clean wipes to toothpaste, facial tissue, and Smiley's smile, every product uses absolutely safe ingredients, adhere to hygienic production processes, ensure the safety of infants using SmileyWorld brand, and transmit positive positive energy attitude to all consumers.

Smiley Watsons and Watsons have successfully expanded the business of Smiley Baby. Smiley Baby is a brand made by SmileyWorld specially designed for newborn babies and just toddlers. The product integrates positive values, expressive power and early education content, hoping users can feel happy.

SmileyWorld Kids series:

SmileyWorld encourages youngsters to express their enthusiasm and expects them to feel the spirit of SmileyWorld solidarity and cooperation through the Smiley logo logo design. The two core products of Smileyworld are Style Tribes and Express Yourself. These two series always adhere to the purpose of SmileyWorld close to young people, encourage teenagers to wear their own emoticons, and tell you what kind of person you are and what kind of person you want to be.

The products of SmileyWorld Kids are widely distributed, whether they are bright colors. clothing For example, bags, gifts, stationery, or new and interesting fashion accessories, SmileyWorld Kids brand has always insisted on the spirit of joy and fun to pass on to children and their parents.

After years of accumulation, Smiley is not only an icon, but a life advocate. It is also a successful trademark licensed in many multimedia fields such as music, fashion, art and entertainment. It has become a popular fashion brand in over 100 countries in the world. With the expansion of Smiley's global business, mainland China will become the main target market of Smiley. By then, more people will be able to buy Smiley products through various channels, and feel the positive energy that smiles bring to life.