Dongguan Shoe Industry Needs To Fight Hard For Pformation

Guangdong, Fujian, Jinjiang, Zhejiang Wenzhou and the West are the four major clusters of footwear industry in China at this stage.

In the 80s of last century, the industrial chain of the world footwear industry was pferred from Taiwan to Guangdong, and the shoe industry of Guangdong further melted into the wave of world shoe industry.

As the forefront of Guangdong and the pioneer of economy, the importance of the footwear industry in the PRD can not be ignored.

The footwear industry in Dongguan is the top priority.

Dongguan is the base of the footwear industry in Guangdong, and is also known as the "world factory".

About 65% of the world's high-end shoes or shoes are from Dongguan. Light sports shoes occupy the 1/4 of the world's sports shoes. 100 million pairs of sports shoes in the world are produced in Dongguan.

Dongguan now has the largest sports shoe manufacturer in the world, Yuyuan group, the world's most famous casual footwear manufacturer, Xing ang group and Huajian group, China's largest female shoe manufacturer.

Dongguan has also brought together dozens of global shoe makers.

In addition, Dongguan's high-end shoe making talents from all over the world have become the most important distributing center for footwear professionals in the world.

However, since last year, the development of shoe industry in Dongguan has experienced the throes of pformation.

The continued appreciation of the renminbi, rising prices of raw materials, rising wage costs, recruitment difficulties, the implementation of the "labor contract law", the tightening of money, and so on, have a widespread impact on China's footwear industry.

Dongguan, as the leading shoe industry base, naturally bears the brunt. Many shoe companies have gone bankrupt, and all kinds of tests and decisions are coming.

In the stage of industrial pformation and upgrading, Dongguan's economic growth rate has also slowed down in recent years.

Dongguan government officials admit that if Dongguan's industrial pformation is successful, it will usher in an economic leap. If the pformation fails, economic stagnation or even negative growth will likely occur.

Looking at the current trend, we do not rule out a worrying situation next year.

In order to solve the current severe pformation crisis, Dongguan, a main type of processing trade oriented enterprises, has implemented the so-called "cage changing bird changing" development mode, that is, changing the mode of development, adjusting and optimizing the industrial structure, upgrading the industrial level, pferring the labor-intensive and low-end industries, making room for development, attracting and undertaking high-end industries and talents.

For a long time, Dongguan shoe enterprises are mainly OEM OEM models, which rely on processing exports to maintain development. This disadvantage restricts the development and improvement of technology, as well as brand building and marketing.

"Changing cage and changing birds" is to change this situation, automatically introduce high-end industrial chain, and create brand and technology authority.

In addition, the Dongguan municipal government has put forward the goal of economic and social double pformation, and intends to eliminate some enterprises which fail to meet the requirements of Dongguan. It has decided to put in 1 billion yuan a year to implement the "technology Dongguan" project, which will ensure the stability of Dongguan enterprises and let enterprises take root in Dongguan.

The upgrading of Dongguan shoe enterprises is the trend of the times. However, some traditional enterprises built under the past historical conditions are hard to meet the requirements of the current requirements. For the weaker small and medium-sized enterprises, they can not undertake the cost of pformation, and the migration of industries to the West has become the best choice for these enterprises.

At the same time, the Dongguan municipal government also provides platform for financing and loans for shoe enterprises, providing policy support for those who are based on Dongguan's "self-help" and development.

The pformation of shoe industry is a historical trend inevitably experienced by shoe enterprises. It is the result of the joint action of the footwear industry's own industrial attributes and the current shoe industry situation.

In the face of this hard battle, Dongguan shoe industry should rely on its strong resources superiority, take a fundamental foothold, take the road of technology and brand, and constantly overturn the traditional immaturity of development, so as to successfully pform and lead the world shoe industry trend.