International Fashion Design Companies And Brands Are Also Increasingly Concerned About China'S Design.

Xia Hua, chairman of the P group, who visited China in Europe with the delegation of the Chinese Entrepreneurs Club, received an exclusive interview with Xinhua news agency in Paris recently. China International Fashion Week has attracted more and more attention from the international media in recent years. The international fashion design related enterprises and brands are also increasingly concerned about China's design. China's "a" _blank "href=" http:// www.sjfzxm.com/ "> /a" a target= "_blank" _blank "," P "," designer "is coming.

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< p > Xia Hua said that China International Fashion Week was founded in 1997, and it was held in Beijing in March and October in spring, summer, autumn and winter in the two quarter.

In the past, the international media did not pay enough attention because China International Fashion Week was like "enjoying oneself".

But over the past two years, with the rise of creative power in China, important international media have reported the China International Fashion week.

"Designers need the media to push forward, and the attention of the world's important media will push our own designers to the world."

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"P >" more importantly, China International Fashion Week has attracted the attention of important enterprises and brands around the world.

Now, China's international fashion week's partner, Mercedes Benz, has provided strong financial support for our award-winning designers to display their products worldwide, "she said.

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< p > Xia Hua said that China also pays attention to training its own designers, and has launched its own designer selection system since 1997: the Golden Summit of Chinese costume design.

Every year, the winners of Golden Summit have the opportunity to choose any fashion week in the world.

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< p > Xia Hua said that Chinese designers have the fastest learning ability and they are also very talented.

However, at present, only a few Chinese designers, such as Wang Daren, Zhou Yangjie and Yin Yiqing, stand out in the fashion design field in Europe and the United States.

In fact, many excellent Chinese designers are overwhelmed by the market.

After graduating from the school of design, many of them are unable to enter the mainstream design system and can only go to some brand stores for sale.

"I very much hope to build a platform for young Chinese designers, but not to tie them up in China, but to enable them to fully display their talents and have the chance to enter the mainstream design field in the future."

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< p > > when it comes to Sino French cooperation, Xia Hua said that Yi Wen group signed an agreement with France partners to set up a Sino French fashion art research center, exporting Chinese designers, attracting French designers to work in China, and hoping that the combination of French design and Chinese culture would give Chinese brands greater room for development in France.

Her wish is that the French president will be able to wear Chinese fashion after his visit to China.

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