Design Dress Requires Emotion To Impress Consumers.

< p > "everyone began to pay attention to wearing the most suitable < a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > on specific occasions.

Beijing < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "//www.sjfzxm.com/" > textile > _blank > Industry Association President evergreen.

< p > "in the next 3-5 years, the development of dress consumption is considerable."

Lu Weixing, design director of Lucas /p.

< p > "in addition to design and quality, we must understand the hearts of customers, women are very sensitive."

A target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" > Lan Yu < /p >.

< p > when the "sense of place" has become a major direction for consumers to buy clothes, and nowadays the demand for dress has been gradually released, more and more domestic clothing brands have become the "pioneers" in the field.

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< p > < strong > from OEM to customized design < /strong > < /p >

< p > at the end of January this year, the first flagship store in Asia of Chinese wedding dress designer Vera Wang appeared in Shanghai. The trial fee of up to 3000 yuan caused an uproar in the industry.

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< p > in the China International Fashion Week, there were three launches involving wedding dresses and wedding dresses, including Lukas luweixing dress show, Makdierliona Chada wedding dress conference and the Ming Rui Cai Zhong Han wedding dress show.

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< p > as the only fashion dress brand on the fashion week, Lukas has been making OEM for foreign trade processing.

In the context of independent brands turning to the domestic market, the domestic brands represented by their eyes aim at the domestic dress market.

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Lu Weixing, director of design of Lucas, said that in design, Lucas's leap from imitation to innovation has been completed. The brand already has the ability to adapt to native style design and customization and the high level of traditional technology. P

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P > strong > dresses need to be released less than /strong > /p

< p > with the increasing trend of consumers' choice of clothing, evergreen, chairman of Beijing garment and textile industry association, said that people began to pay attention to wearing the right clothes on specific occasions, and the consumption demand of the dress increased.

Lu Weixing believes that the demand for occasions has led to the gradual formation of Chinese local dress brands. In the next 3-5 years, the consumption of gowns is considerable.

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< p > however, has the dress been imported into the ordinary people's home as an imported product? < /p >

< p > > China a target= "_blank" href= "//www.sjfzxm.com/" > Li Dangqi, chairman of the fashion designer /a Association, thinks that "dress culture" is still a late culture for Chinese people. Besides the performing arts circles, there are still very few occasions where Chinese people can actually use dress.

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At the end of the year, the clothing demand caused by the annual club made the sales and leasing of the dress show a blowout growth. However, this growth is fleeting in a certain period of time. P

The industry pointed out that dress as a non daily wear < a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a", it is difficult for consumers to maintain long-term attention.

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< p > < strong > requires emotion to impress consumers < /strong > /p >

"P" emphasizes the "sense of the occasion" of the dress is oriented to the subdivision group, independent clothing commentator Ma Gang said, for the first entry into the field of domestic brands, consumers are not mature, the strength of the new brand is very difficult to play the role of promoting consumers, which requires the brand to "emotional" efforts.

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< p > evergreen also points out that the biggest short board of the domestic dress brand is the appearance of brand value. The brand should use the "story" and "emotion" to impress consumers and rely on the precipitation of a culture.

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< p > in fact, designers and brands in China have noticed the important role of "emotional cards". Lan Yuceng, a famous designer of custom dress, said, "apart from design and quality, we must understand the hearts of customers.

Women are very sensitive at a special moment.

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< p > in addition, there are many uncertainties in the Chinese dress market. First, we must grasp the future industrial environment, especially the cultural conjunction point.

Ma Gang believes that Chinese and Western styles of design may be more acceptable to young people who are obviously influenced by both Chinese and Western cultures.

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< p > < strong > dialogue designer < /strong > < /p >

< p > Huang Yunyun, director of DDU brand design of Tun Nu, "the sense of place" will be the dress consumption trend < /p >

The dress of < p > DDU is aimed at different customers' needs on different occasions. Now the consumption trend of gowns is "sense of place".

At present, many brands are making high-end dresses.

The heating up of dress consumption is also related to women's consumption concept. When women see their favorite clothes, they want to wear them on occasions.

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