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In The Next Five To Ten Years, The Domestic Fashion Market Will Still Be Dominated By Department Stores.
< p > from retail to business brand to agent international brand name, Lin Yongfei, President of card slave Road (002656), has been in fashion industry for 24 years. Looking back at the development of the domestic garment industry, Lin Yongfei believes that the current "a href=" http://cailiao.sjfzxm.com/matertial/show/default.aspx "fashion" /a market is entering the fifth generation business mode, that is, the commercial era dominated by Shopping mall. < /p >
< p > "at present, the department stores are the main products in China, and shopping centers are the main cities in the first tier cities, and are stepping into the Shopping mall business era." Lin Yongfei believes that the Chinese fashion market has experienced five generations of business models and eventually formed the existing business system. < /p >
< p > according to Lin Yongfei's description, the first generation of business mode is the foreign exchange certificate era, that is, using foreign exchange certificates to buy the most advanced international brand fashion. For example, in Guangzhou that year, foreign exchange certificates could be used to buy high-end clothes in Guangzhou friendship. After the foreign exchange certificate was replaced, the fashion industry entered the second generation business mode. Some companies set up a purchasing team to spend money on buying a shop, but soon they could not do it because the money they bought was hard to sell. < /p >
< p > Lin Yongfei believes that the third generation is the traditional department store era. In the same golden area, positioning and consumer recognized brand, a unified management, unified investment, unified collection of silver is set up a department store, is now most of the Chinese city business model. < /p >
< p > "but the department store mode is not able to keep up with the development. It is still the same location in the golden section, but the area is not big enough, and the parking lot is not enough. How can we do that? It will be expanded, so the fourth generation business model will be formed, that is, the shopping center." Lin Yongfei said that the Zhuo Exhibition Center Based on the northern market should be the best in China, and as a private enterprise, it can make the world's big brands follow the garrison and many state-run department stores can't do it. < /p >
< p > Lin Yongfei said that the fifth generation < a href= "http://sjfzxm.com/news/index_f.asp" > the commercial mode < /a > must be Shopping mall, which is like the Mixc and Guangzhou in Shenzhen. It is a multifunctional center, which is rich in artistry, leisure and entertainment. The business type includes hotels, restaurants and so on. "The Mixc and Tai Koo Hui are the future trend of development, but they are not open to any city, after all, they are related to consumption demand." < /p >
< p > Lin Yongfei believes that in the next five to ten years, the domestic fashion market will still be dominated by department stores, and the opportunities of the company will be in the three tier cities. In addition, there are opportunities for development in the airport market. < /p >
< p > "the clothing industry is currently defined as a traditional industry, but I have been operating for so many years and have always regarded it as unconventional." When Lin Yongfei talked about his many years of work experience, he repeatedly stressed: "the engine of fashion is still in Europe." He said that many international brands, especially advanced a href= "//www.sjfzxm.com/" > fabric < /a > brand are basically in Italy. Advanced fabric brand in Italy is basically a hundred years of history, whether it is capital strength, creative strength, high-tech strength, the introduction of the future trend of the trend is very advanced, just the fabric contains a lot of high-tech technology, fashion trend factors. < /p >
< p > "at present, the department stores are the main products in China, and shopping centers are the main cities in the first tier cities, and are stepping into the Shopping mall business era." Lin Yongfei believes that the Chinese fashion market has experienced five generations of business models and eventually formed the existing business system. < /p >
< p > according to Lin Yongfei's description, the first generation of business mode is the foreign exchange certificate era, that is, using foreign exchange certificates to buy the most advanced international brand fashion. For example, in Guangzhou that year, foreign exchange certificates could be used to buy high-end clothes in Guangzhou friendship. After the foreign exchange certificate was replaced, the fashion industry entered the second generation business mode. Some companies set up a purchasing team to spend money on buying a shop, but soon they could not do it because the money they bought was hard to sell. < /p >
< p > Lin Yongfei believes that the third generation is the traditional department store era. In the same golden area, positioning and consumer recognized brand, a unified management, unified investment, unified collection of silver is set up a department store, is now most of the Chinese city business model. < /p >
< p > "but the department store mode is not able to keep up with the development. It is still the same location in the golden section, but the area is not big enough, and the parking lot is not enough. How can we do that? It will be expanded, so the fourth generation business model will be formed, that is, the shopping center." Lin Yongfei said that the Zhuo Exhibition Center Based on the northern market should be the best in China, and as a private enterprise, it can make the world's big brands follow the garrison and many state-run department stores can't do it. < /p >
< p > Lin Yongfei said that the fifth generation < a href= "http://sjfzxm.com/news/index_f.asp" > the commercial mode < /a > must be Shopping mall, which is like the Mixc and Guangzhou in Shenzhen. It is a multifunctional center, which is rich in artistry, leisure and entertainment. The business type includes hotels, restaurants and so on. "The Mixc and Tai Koo Hui are the future trend of development, but they are not open to any city, after all, they are related to consumption demand." < /p >
< p > Lin Yongfei believes that in the next five to ten years, the domestic fashion market will still be dominated by department stores, and the opportunities of the company will be in the three tier cities. In addition, there are opportunities for development in the airport market. < /p >
< p > "the clothing industry is currently defined as a traditional industry, but I have been operating for so many years and have always regarded it as unconventional." When Lin Yongfei talked about his many years of work experience, he repeatedly stressed: "the engine of fashion is still in Europe." He said that many international brands, especially advanced a href= "//www.sjfzxm.com/" > fabric < /a > brand are basically in Italy. Advanced fabric brand in Italy is basically a hundred years of history, whether it is capital strength, creative strength, high-tech strength, the introduction of the future trend of the trend is very advanced, just the fabric contains a lot of high-tech technology, fashion trend factors. < /p >
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