Red Underwear Sales At The End Of The Year

< p > "next year is the first year of the year. Should we buy a few sets of red" a href= "//www.sjfzxm.com/news/index_f.asp" underwear "/a" to avoid evade evil? "In the shopping mall's underwear shop, Miss Wu suddenly bought three sets of red bra, a list of thousands of yuan. The salesperson said, Miss Wu bought the zodiac style, China red capital is a special case of explosion, one day can sell ten sets. < /p >
< p > near the end of the year, the tradition of placing red underwear for the year of the first year of the year will often create a new consumption hot spot for the underwear area of the shopping mall. "This year, all the underwear brands in the mall are pushing their own red products, and the sales of individual brands doubled in December." The head of the underwear area of Wulin Yintai said. < /p >
< p > people with shopping malls say, "a href=" //www.sjfzxm.com/news/index_f.asp "underwear brand" /a "is gradually being overweight in design, and the sense of design and cost performance are the factors that customers should pay special attention to. < /p >
< p > < strong > "Diamond lined" bra sales increased by 100% over the same period < /strong > < /p >.
< p > "this year's red underwear has been selling at the end of November, and some styles are very popular at the end of the day." Shen, manager of the underwear area of Yulin Yintai, said that Valisere has launched a limited edition bra with a red price of $2180 yuan on its bra. < /p >
< p > "most of the guests who buy this bra have a certain economic ability. Among them, next year will usher in the majority of female customers around 36 years old." Shen said, under the influence of bra sales boom, the underwear of a href= "//www.sjfzxm.com/news/index_f.asp" > Valisere < /a > the same series is also well sold, and the sales volume of the counter has increased by 100% over the past month. In addition to Valisere, sales of love bra increased by 55% compared with December last year, while Wacoal bra increased by more than 20%. < /p >
< p > < strong > red warm clothes as "incidental sales" increment slightly slower than < /strong > < /p >.
< p > compared with the hot trend of bra sales, the sales growth rate of underwear brand clothing is slightly slower. "From the price of the commodity, the price of the warm clothing is 600 yuan -700 yuan, the price of the complete set is above 1000 yuan, and the price of the warm clothing is obviously higher than the unit price of the bra." A brand salesperson said. < /p >
< p > not only that, consumers' consumption of red underwear also affects the sales difference between bra and < a href= "//www.sjfzxm.com/news/index_f.asp" > warm clothes < /a >. "Generally speaking, the guests who buy the red underwear in the first year of the year are just the first thing they want to buy is Qi Wenxiong and underpants, but warm clothes are not necessary." The salesperson said that most of warm clothing is the "collateral sale" of the brand, because the style is not large, and it also affects the purchase quantity of the guests. < /p >
< p > < strong > buy underwear, the guests pay most attention to design sense, cost performance < /strong > /p >
< p > the responsible person of the underwear brand said that the design sense and cost performance are the most important concerns of the guests. The head of underwear area of Yintai West Lake store found that in the mall, bra brand with better bra sales has a common feature, that is, constantly increasing the design sense. For example, AI launched a series of bra series for the year of birth. Wacoal's red bra has a deep V section, and Ttiumph's red bra adds a silk floss cup material. "The new design highlights not only attract guests in the year of the year, but are also tempting for guests who are preparing for Lunar New Year gifts, Valentine's Day gifts, and brides who are going to get married." The person in charge said. < /p >
< p > "red underwear sales season is between December and February of next year. After that time, red underwear is basically sold." < a href= "//www.sjfzxm.com/news/index_f.asp > > love < /a > underwear brand relevant person in charge said that red underwear has a stimulating effect on sales, and two new red products series with strong design can stimulate consumption every year. < /p >