Shoes Enterprises Authorized The Production Of Supporting Products To Add Value To The Brand.

Originally, we thought that the enterprises that only produced athletic shoes and shoes had their own special detergents, and the enterprises that only produced leather shoes actually had their own shoe polish.

Now, authorized qualified brand enterprises to produce supporting products related to their main products are quietly appearing in Quanzhou brand enterprises, and become an effective way for enterprises to realize brand value increment.

We can often see that some enterprises promote the sale of gifts with brand LOGO, but such gifts are often not related to their own products. For example, the promotion of milk umbrellas is a gift. If you don't pay attention, the users of this umbrella can hardly relate it to the brand of milk. Therefore, today's enterprises have changed their thinking and directly provide related products, such as the production of sports shoes and clothing enterprises. Since trademark registration has covered third categories of products, it empowers others to produce brand specific detergent, which provides consumers with more services and more intuitive brand impressions.

In the main field, to establish a firm foothold and become a raging brand, it is the dream of all enterprises to excavate a broader and deeper market space, add new elements to the brand, expand product categories, keep the brand dynamic and innovative, enhance brand influence and achieve brand value increment.

XTEP responsible person said, to provide supporting products for the main products, you can improve the brand's product chain and increase the added value of the product.

For example, the sports shoes brand provides environmentally friendly and convenient dry cleaning products for consumers, which not only increases the product category of the enterprise itself, but also eliminates the worries of people's cleaning shoes, manifests the brand's real purpose of serving consumers, and helps to enhance brand image.

According to the analysis of the industry, some enterprises often take discount methods to promote sales in order to win market share at the beginning of brand creation. Even in the mature stage of the brand, in order to cope with the fierce market competition, discount is often a promotional tool, which virtually reduces the brand value.

The use of supporting products as a gift is, to a certain extent, a discount of skills. On the surface, enterprises still have to bear the discount loss, but it adds additional value on the basis of maintaining the original value of products, and plays an important role in increasing brand value.

Moreover, as time goes on, it can become another mature product of the enterprise and push the enterprise to a broader development prospect.