Wen Shang Builds Wenzhou Street In Guigang To Promote Brand Cluster Mode.

Guigang Wenzhou chamber of Commerce President Liu Dinghai created "Guigang City Cultural Square" corner.

The only pedestrian street in Guiping - "Wenzhou commercial pedestrian street".

"Dongfang glasses", founded by Wen Shang Lin, is one of the most popular brands in Guigang.

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Lin Zhiyuan, the son of Wenzi calligraphers and calligraphers, took a photo with reporters from Lin Zixi.

Wen Shang Li Xiaohong took a group photo with the brand Wenzhou national bank correspondent.

Wen Shang Chen Chunliu's "blessing shoe city" is very famous in the locals.

Xia Fang, executive director of Wenzhou chamber of Commerce in Guigang, and He Renchong, executive vice president, have a photo taken with reporters.

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In Guigang, there has always been a difficult way to give up.

Complex.

Whether in the local area is "big" real estate developers, or in the field of Commerce, "emerging" businessmen, want to build a Wenzhou street in Guigang, so that Wenzhou brand "cluster mode" to the Guigang market.

As a result, Guigang has a Wenzhou brand gathering area, "Wenzhou brand Street" and a "Wenzhou commercial pedestrian street".

200 million yuan to build "one street of Wenzhou brand"

Guigang City Cultural Plaza is the largest urban complex project in Guigang City Center.

There are Guigang's first "night banquet" high-grade bar, the first five star hotel, the first coffee gourmet restaurant, etc., however, for the people of Guigang City, in this project with many local "number one", they are most concerned about the "Wenzhou brand" street being built.

The investment in Guigang City Cultural Square project is Liu Dinghai, President of the Wenzhou chamber of Commerce in Guigang, and this "Wenzhou brand Street", which has attracted the attention of the Guigang people, is built by the investment office of Wenzhou chamber of Commerce in Guigang for 200 million yuan.

They are husband and wife relations.

Xia Fang says that Guigang is a city with many

All elements need to be "leaders". Because of the arrival of Wenzhou people, the city is dressed in fashion. Due to the arrival of Wenzhou people, there are many famous cars on the streets. Because of the arrival of Wenzhou people, the upscale bars are full night.

"Guigang City Cultural Plaza" covers an area of 208 mu, with 13 high-rise buildings, a five star hotel and a four star hotel.

At present, recreational facilities such as circular water landscape, landscaping and other facilities have been officially opened to the public. The introduction of leisure food, sightseeing and Guigang's first bar and nightclub street has become the main place for local young people to spend their night.

However, the huge building complex has formed a commercial area of 30000 square meters. How to build the business district has become a problem for Liu Dinghai to ponder.

In the end, he handed over the project to his son-in-law Xia Fang, while Xia Fang invested 200 million yuan in his personal name. He plans to build the Guigang Cultural Plaza business district into a Wenzhou brand gathering area. At present, there are more than 100 famous brands of shoes and clothing in Wenzhou and AOKANG, which are interested in entering the brand gathering area. Among them, more than 30 famous brands such as the name of the Wenzhou have been officially opened.

After the completion of investment, plus the "coffee gourmet" here, it will become the real "Wenzhou Street" in Guigang City.

In 2003, Liu Dinghai and Xia Fang, who have been doing the American trin refrigeration equipment in Wenzhou, signed the "Cultural Plaza" project with a total investment of 800 million yuan, and set up Guigang Huahai Real Estate Development Co., Ltd. as the largest investment developer in the local monomer projects.

Xia Fang said that with the end of the investment in Guigang Cultural Plaza project, the investment in Guigang is gradually increasing, involving more than 10 thousand acres of commercial, industrial and agricultural land, and the total investment will exceed 3 billion yuan.

However, I still want to do a good job in the project of Wenzhou brand gathering area. This project will help improve the market position of Wenzhou brand in Guigang.

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The "Wenzhou commercial pedestrian street" in the county seat

Xingning Street twelve meters road is located in Guigang City, Guiping commercial center area, the street is only 200 meters long, but it is the only pedestrian street in the area. On the stone tablet of the street intersection, it is engraved with "Wenzhou commercial pedestrian street".

The pedestrian street investor is Xu Yunping, a businessman in Yongjia. Although his current status is still a red dragonfly leather shoe agent, he has been thinking about how to expand the influence of Wenzhou brand.

Last year, Xu Yunping, who was not well-off at hand, invested about 2000000 yuan to rent all the storefronts along the street along the twelve metre road in Xingning street, Guiping County, and rebuilt the blocks. At the intersection, the stone tablets were erected, and the "Wenzhou commercial pedestrian street" was carved.

In the "Wenzhou commercial pedestrian street", the reporters saw the bustle of people coming and going here, but there are only a few Wenzhou brands on the street, such as red dragonfly, big east leather shoes and Zhuo Si Ni clothing.

Xu Yunping said, because many of the shop's original rental period has not yet arrived, and so on, the rental period will be pferred to his hands, and then this pedestrian street will be stationed in the Wenzhou brand.

In 2000, Xu Yunping took the agent of red dragonfly to Guiping to open a store and became one of the first businessmen to open a store in the region.

Xu Yunping said that in a city, it is his dream to focus on Wenzhou brand and build Wenzhou pedestrian street to further expand the influence of Wenzhou brand.

He hoped that after the success of Guiping's Wenzhou commercial pedestrian street, it could be copied to other cities.