Why Do You Stick To Fabric Culture?

The first Chinese visual fabrics Exhibition (PV exhibition) is just now. Paris At the end of the curtain, China's international textile fabrics and accessories (Chun Xia) Fair was also welcomed. According to the message from Paris, manufacturers in various countries pay special attention to the local fabric design culture, such as India fabrics, pure cotton, linen and silk. They use the unique manual printing, batik and tie dyeing in the India and Pakistan area, and match traditional hand embroidery, silk inserts, nail beads, embedded sequins, the splicing of large color blocks, and the decoration of national patterns to show India's fabric culture.

No one can deny that. brand The importance of culture in the process of brand development is not only a display of brand's external image, but also an inheritance of design culture. However, the development of design culture seems to be "sleepy and hazy" in the flourishing Chinese fabric industry.

Nowadays, clothing and clothing no longer simply satisfy some basic functions, but also focus on the inner feelings of consumers, integrate into the connotation of culture, art and spirit, and express their unique taste.

I remember Cai Yongjie, the designer, said: "clothing is the only and ultimate place for most Chinese people to realize their self worth." This is the real reason for the design of fabric. As the saying goes, "you can't be rich or travel, but you can't neglect the sky of your own natural, free life in the city."

In clothing, Fabric Because of its special material and performance, it has always been a design element that designers are interested in and fascinated. The fabric should not only embody the designer's thoughts, but also reveal the personality and taste of consumers.

The recognized fabric of strength in the contemporary fabric industry is Italy and France. The fabric brands of the two countries can be regarded as luxuries in the Chinese market. Careful analysis of its strong reasons is nothing more than two aspects of hardware and software. "Hardware" is the production equipment, raw materials and production processes, "software" is the product design. At present, many of the hardware equipment used by domestic textile enterprises are imported from these two countries. It should be said that the difference between "hardware" is very small, and there is no difference. The real difference comes from the "software" aspect, that is, the design of fabric products. In the domestic market, counterfeit piracy and the protection of intellectual property rights are not perfect. Today, insisting on original design seems to be a bit of a loss, and this is also the reason why many domestic designers are hard to stick to original design.

Some fabric brands are also beginning to realize that the core of future competition lies in the design. Culture The competitiveness has begun to focus on building its own style and culture. Despite its difficulties, it still sticks to it. For example, Ayilian costumes insist that Chinese and foreign artists participate in the original design of products, and discover the beauty and natural beauty of life with artists' eyes, and integrate the essence of Chinese and Western cultures into fabrics, so that the fabrics can not only satisfy the function of use, but also conform to the aesthetic point of view. They have artistic value, cultural elements and spiritual connotation, plus many handicraft ingredients and patent technology in the production process, which makes the brand different from other fabric brands.

In fact, clothing In terms of clothing, China has extensive and profound design background, such as Fu culture, strong culture, luxury culture, environmental protection culture and so on. Of course, there are other cultures, such as elegant culture, Shun culture, etc. Although it has been valued by garment enterprises, it has not performed enough in fabric links.

In short, China's fabric design should have its own characteristics and brand, which can embody the long history and brilliant culture of China and create a unique image of the Chinese in the world.