Textile Industry: Stepping Up To Adjust The Crossroads Of Pformation

The price of raw materials is rising, the cost of labor is rising, and the brand innovation ability is not strong.

With the continuous weakening of the international market, many malpractices accumulated in China's textile industry have concentrated on what to do next.

This is not the first time that the textile industry has met the challenge.

From the decline of exports to the difficulties of recruitment and financing, the difficulties encountered by the real economy are reflected in the textile industry without reservation. The pain of raw materials and the pain of no brand have all pushed the textile enterprises to the crossroads of adjustment and pformation.

How far is the textile industry from spring to chilly?

Export blocked advantage still exists

Part of the pfer of orders is a norm in the process of global resource allocation.

The reduction of orders means that the export oriented textile enterprises will be cut off.

According to customs statistics, exports of textiles and clothing totaled US $254 billion 120 million in 2011, an increase of 19.9% over the same period last year, while export prices increased by 19.3% over the same period last year, and the volume of exports increased by only 0.5% over the same period last year.

Especially in the textile industry, where small and medium enterprises are the majority, the decline of orders means that it is difficult to continue.

With the steady start of the textile industry this year, orders for large enterprises, independent brand enterprises and domestic enterprises are relatively adequate. The difficulties of small and medium-sized enterprises are more obvious, especially for export processing small and micro enterprises, and the reduction of orders is even more prominent.

Sun Huaibin, a spokesman for China Textile Industry Federation, said that in the first half of this year, China's textile and clothing export demand and competition pressure will be more prominent, and the number of exports will be low or negative.

The reduction of orders and demand are the main reasons for the shrinking demand in the international market caused by the continued escalation of the European debt crisis.

Another reason that can not be ignored is that at present, not only a considerable proportion of international orders have begun to pfer to Southeast Asian countries, but also many large textile and garment enterprises in China have been developing factories in Southeast Asia.

Many people wonder whether the competitive advantage of China's textile and garment industry is losing gradually. Is the pride of the labor force strong enough? Is it necessary to continue the "rice bowl" of low-end textiles?

The answer from the industry experts is negative.

The reason is that our country has the most mature and mature textile industry chain in the world, and has a large number of skilled workers. The partial pfer of orders is a normal form in the process of global resource allocation. Therefore, it is not advisable to say that China's position in the international textile industry chain is changed.

However, experts have warned that risks and risks should be noted.

The pursuit of profit maximization is a normal market economy behavior. China's cotton circulation system is out of line with the international market, and the price of cotton is much higher than that of the world market.

Financing environment needs improvement

Cotton price fluctuations and financing difficulties, financing and other issues are indeed affected by the relevant institutional mechanisms and constraints.

The policies of the state to support small and medium-sized enterprises have been introduced. But most of the textile enterprises visited by reporters found that few enterprises believed that they could enjoy the policy support.

Is it not the aspirations of many textile enterprises to expect policies to be favored? Why do they still feel that they are going to miss the policy?

"Policy support is certainly good, but one such policy will not favor us at all."

A person in charge of a nylon enterprise in Zhejiang explained.

This is not a case. In the view of most textile enterprises, many industries and enterprises support policies have pointed to high-tech, new technology and new industries that are in the ascendant in recent years. Traditional printing and dyeing, cotton spinning, chemical fiber and other industries have been classified into the sunset industry, and with the increasingly stringent emission reduction targets, textile enterprises' "giving up voluntarily" policy is not difficult to understand.

Where does policy work best?

These problems are not only for textile enterprises, but also for many enterprises in the real economy.

The Federation of textile industry officials said that the rise in labor costs is fundamentally a market behavior that meets the law of supply and demand. However, the problems such as sharp fluctuations in cotton prices, difficulties in financing and high financing are indeed affected and restricted by the relevant institutional mechanisms.

Many enterprises feel that the environment of innovation is particularly important.

The capital and effort needed to make a brand is too large. Once it starts, it is like two feet in the mire. It is often "half cooked rice, firewood has been exhausted". In the numerous textile enterprises of small and medium sized enterprises, the ability to make independent brands and become bigger and stronger is after all a minority.

The emergence of brand is not the individual behavior of an enterprise, but it is still necessary to build a complete guiding strategy and supporting system.

Consolidate the foundation and talk about pformation

The external causes of developing environment and market order are very important, but the internal causes of strengthening the backbone and consolidating the foundation are more important.

It is difficult for the textile enterprises to feel the chill.

But in the survey, many textile enterprises left reporters with the impression that they were not disturbed but worried.

They say the external causes of development environment and market order are very important, but the internal causes of strengthening the backbone and consolidating the foundation are more important.

So it is not difficult to understand why many enterprises have not been in retreat and depressed, but rather choose to go against the trend and continue to break through innovation.

For example, the Shandong Textile Industry Association has promoted the 3D clothing three-dimensional design system for enterprises. Yaguang home textile has established a first-class logistics system. Yangxin dragon Fu has been in a new field in the regenerated polyester fiber field, and the pformation of haissworth export to domestic market has been successfully pformed. Zhejiang Hongfa will carry out the technical pformation project of nylon spinning on the basis of the polymerization production line.

In addition, the great concern of industrial textiles has continued to develop rapidly and is becoming a new growth point in the industry.

Technological inputs continue to follow up, industry and product mix are actively adjusted, and brands are built towards the goal of "scream and polish". Innovation is no longer an act of hesitation in the eyes of today's textile enterprises, but an inevitable choice for business life and death.

To provide enough information in the process of guiding industry pformation and upgrading to promote the pformation and upgrading of the industry, it is necessary for the government, industry and enterprises to make joint efforts to achieve pformation and upgrading and realize the pformation from big to strong.

Turning to the focal point of the development of the industry, Wang Tiankai, President of the China Textile Industry Federation, believes that apart from brand contribution and scientific and technological contribution, the more important thing is sustainable development, that is, resources, environment and talents. "These aspects should be fully promoted as a strategic basis, and the combined efforts can truly promote the textile industry from big to strong."