Chinese Goods Compete For &Nbsp; Four Ways To Pform Foreign Brands.

"Italy famous brand", "brand originates from England", "order for European royalty"...

If you see such advertisements on TV, in the shop windows or on the Internet, do you think this is an international brand? Indeed, many brands are produced domestically in foreign registered trademarks, or run in the name of general agent or authorized production. Some of them are pformed into "international famous brands" by fashion design, style and gimmick propaganda and gorgeous packaging.

Recently, reporters learned from the relevant departments, some of you are very familiar with the brand, such as Europe, GXG, glama, Satchi have fake foreign brand suspicion.

Brand representatives:

Sucheng district industry and Commerce Bureau staff told reporters that the most simple way to judge a brand is to use Google to search the English alphabet of the brand. If the overwhelming majority are introduced in Chinese, then it can be concluded that most of the brands are sold in the domestic market, and Si Xiudeng is an example.

The reporter first used Google search, did not find the official website of man si Deng.

It was hard to find an English website and opened it. It was mentioned in the brand introduction that the website was created in Guangdong, China.

Subsequently, the reporter searched Baidu for "man si Xiu Deng". On the front page, the first one showed the official website of the Hunan marketing center, "the Silk Street Show". After opening it, it was found that there were only simple pictures and enterprises, and some of them were also introduced.

Then, "

Then, the reporter inquired about Shanghai Dany clothing Limited company from the website of Shanghai industry and Commerce Bureau.

The legal representative was found to be He Shunming. The registered capital was five hundred thousand, and the company was founded in 2002.

The staff said that it could be concluded that it was a domestic brand.

Brand name: JUZUI, Oschani (OSANI),

Reporters searched on Baidu and easily searched the official website of the company.

In the introduction of the brand introduced by the company, it is a young fashion brand that comes from Italy and is quickly followed by many fashion people. It combines the profound cultural heritage of Italy and the fashion trend of modern fashion stars.

In addition, the advertisements on the Internet are also visible everywhere, such as "Milan fashion brand China development strategy", "Italy brand publishing", "OSANI originates from Italy", "Italy famous brand" and so on.

The reporter learned from the Italy trademark and patent office's online enquiry that "OSANI" was applied for registration in Italy in December 26, 2009. The registered person is the original fashion company of Guangzhou, China.

Compared with the "high profile" of the company, some brands are much more low-key, and Kai Shi Yi is one of them.

In its official website, there is not much publicity that it is a foreign brand. It only shows that the market is run by Shanghai Kai Shi Yi Co., Ltd., the product research and development is France's International Fashion Co., Ltd., the production base is Jiangsu Kai Shi Yi Fashion Co., Ltd.

According to the investigation of staff members of Sucheng branch of Suqian industrial and commercial bureau, the trademark "Kai Shi Yi" registered in France is registered in Jiangsu.

Brand representatives: GLAMOI, Lan Weilong (NOVELI), Floren (FAROLN), Diconi (DIKENI), Ou Shili (OCHIRLY), American apple, Weiss Kai (VISCAP), Lies Dan (LeSaunda), windsurfing, Javani (JEVONI) and so on.

Compared with the above two cases, the biggest confusion and the largest market share should be third cases: domestic operators registered in Hongkong and other places, or registered foreign trademarks, and then operate in the name of general agent or authorized production, claiming to be foreign brands.

Take the case of glama, Baidu search "GLAMOI" found that this is not an English word.

For hundreds of thousands of pages, there are few English pages that can be found. Let's take a look at the official website of glama. The content of the publicity is that the brand belongs to the British Lama garment industry Co., Ltd., which was founded in 1989 by Mr. George in the fashion capital of London.

There are three ways of contacting the publicity page: one is the British Lama dress and apparel industry Co., Ltd., address: 72, May, London, new Union Street, London, and another address is Shanghai twin dress Co., Ltd., address: No. 315, Jinhui Economic Zone, Fengxian, Shanghai.

In the case of Shanghai City Industrial and commercial bureau, Shanghai double lattice Clothing Co., Ltd. found that the legal representative was Lu Jun, whose registered capital was 3 million, and its establishment time was November 26, 2002.

At the same time, in the China Trademark network query "glama", the query result is the British Lama apparel industry Co., Ltd.

After verification by the staff of the trade and Industry Bureau, the British lamaa Apparel Industrial Co., Ltd. is located in the United Kingdom, and the registrant is still Lu Jun.

The company was registered in 2005, and the trademark was originally owned by Shanghai double dress fashion Co., Ltd., which was pferred to the British Lama apparel industry Co., Ltd. in 2006. This is undoubtedly a trick of "golden cicada".

A brand is turning into B brand.

Brand representatives: Satchi (SATCHI) and so on.

Searching the official website of Satchi on the Internet, it soon showed that Shanghai Satchi Clothing Co., Ltd., the promotional page said that the brand came from Italy Florence, ordering leather products for the European royal family.

Subsequently, the reporter clicked the website to further understand the influence of Satchi brand in the world. However, it was quite surprising that the content of the website was quite simple, and reporters did not find anything they wanted.

Subsequently, Baidu search found that such a court document, Satchi brand to express their true identity: plaintiff Satchi company claims, our company formerly known as Sanda enterprise (private) Limited company, its predecessor is Sanda Agency (private) Limited company, the founder is Chen Qixing, began to use the "SATCHI" trademark in June 16, 1973, and in February 11, 1980 in Singapore registered the trademark, March 8, 2000 Sanda enterprise (private) Limited company changed the name of the enterprise to the current name, 1986 to November 1999, Chen Qixing set up in Hongkong (Hongkong) Limited, the company in September 11, 1991 and in mainland China registered the first "SATCHI" trademark.

Obviously, Satchi was originally a brand in Singapore. It was registered in Italy in 1993. The registered company is Hongkong Sanda leather (Hongkong) Co., Ltd., which is more than ten years later than Singapore.

Business sector: heavy punches, so that no fake foreign brands can be hidden.

In March 6th, the Suqian Suzhou Industrial and commercial bureau Sucheng District Consumer Association jointly organized the "brand clothing management standard meeting". There were more than 30 suspected urban brand clothing operators and distributors.

Relevant departments require these operators to admit mistakes voluntarily, submit information according to regulations, and initiate rectification.

Yesterday, the reporter interviewed Sheng Hongcai, deputy director of Suqian industrial and commercial bureau Sucheng branch. He analyzed that the reason for this problem lies in the low threshold of the clothing industry and the higher profit.

In order to make their brand an international brand name, some domestic enterprises went abroad to register, and went out for a gold medal to return to their value.

This is an act of cheating consumers and a blow to national pride.

Generally speaking, consumers will not go deep into it if they see the words like "from Britain".

Some brands are only registered abroad, but in fact they do not sell clothes abroad, and then they claim that the sales agents in China are usually selling at high prices.

After the Da Vinci furniture incident, the Sucheng branch of Suqian industrial and commercial bureau paid attention to the clothing market of our city by adopting the method of unannounced visits and network verification.

If these brand dealers want to prove that they are genuine foreign brands, they must provide tax status for foreign franchised stores.

To this end, Suqian industrial and commercial bureau Sucheng branch also reminded the relevant clothing brand operators to take the initiative to admit mistakes.

If the information is submitted according to the regulations and the investigation by the industrial and commercial organs can be handled lightly, the initiative rectification shall be given a lighter or mitigated punishment; the misleading publicity act shall be mitigated or leniently punished under the age of 1 years; and the circumstances of the illegal act are very minor, and the rectification shall be complete and exempt from punishment.

At the same time, relevant departments will also publicize audio-visual material evidence and openly collect evidence programs, and will also publicize the relevant clothing brand information and accept the supervision of the masses.