Wang Liangxing, President Of Li Lang: Making Costumes Into Works Of Art

As China's most fashionable business men In order to accumulate the concept of art, culture, products and design, the brand will be better able to continue and inherit in the future. Li Lang group launched a huge cultural project in the last month with huge sums of money to start the cultural and creative garden and the promenade of history and culture in the two place. It is revealed that the cultural park is scheduled to be completed and put into operation in the next few years. The total investment is estimated to be 1 billion yuan. The park is initially planned for the fashion conference hall, the exhibition hall, the designer creative studio, the fashion factory, the Lee Lang Museum, the fitness, swimming pool, and the elegant coffee shop (such as Starbucks) and other living facilities. "Especially when the cultural and creative park is put into use, we will create the creative garden into China. fashion Brand incubation base and gradually become the "center of Chinese fashion brand". Li Lang executives said.

　　 Create a large Creative Park

In January 16, 2012, the groundbreaking ceremony of the Lai Lang cultural and creative park was unveiled in the Lai Lang creative park. The project laid the foundation for the first domestic park to integrate into the "culture, design, research and development" as a whole. The leaders of Quanzhou, the leaders of Jinjiang, the senior leaders of Li Long and the people from all walks of life attended the ceremony. Lee Lang group This historic moment.

It is reported that the cultural and creative park in Jinjiang is located in the central area of the city. The planning area of the whole park is about 103.1 mu, which is a creative park integrating culture, design, research and development, life and so on. According to Hu Chengchu, vice president of Li Lang, after the project is completed, it will be used in creative studio, Li Lang Museum, fashion conference hall, exhibition hall and so on. The facility is equipped with elegant cafe, gymnasium, swimming pool and dining room. The supporting life service area will be the living area of the employees, distributors and suppliers of Li Lang. All works are expected to be completed and put into operation in the next few years.

"In the future, this will be the incubation base for fashion brands, and the place where new lifestyles will be experienced will become the center of Chinese fashion brands." Wang Liangxing, President of Li Lang, said that Li Lang has always attached importance to enhancing the brand culture of the enterprise, which is another masterpiece after the two cultural projects of cultural square and cultural corridor. After the completion of the creative park, Li Lang will become a new platform and window for external publicity and communication between Jinjiang fashion and fashion industry.

After the laying ceremony of the creative park on the same day, he also held a ribbon cutting ceremony at the headquarters. This project is based on the theme of "the world's real estate, art and fashion". It is designed by the world-class master in accordance with the style of Barcelona street in Spain. It has the first fashion, the second art, and the third simple and simple style. The cultural corridor divides the history of Li Lang into three parts: origin, history and prospect. Culture does not cost money to create some image projects, but to integrate culture into life. "We have to let workers who work here receive the infection of a fashion art culture all the time, letting millions of people flow the fashionable blood, and let the fashion be reflected in every place and detail of work and life. In the future, the cross cultural concept of "integrating culture, history, art, fashion and creativity into products" will integrate into the brand life of Li Lang. Li Lang President Wang Liangxing said.

　　 Fashion in the end

The past year has been a fruitful year for the people of the Republic of China. In addition to the completion and foundation of a series of cultural projects, Mr. Li's commercial men's clothing also appeared in front of people with the attitude of "China's most fashionable business men's clothing brand" again, and became the focus of attention of all media. Put forward the idea of "fashion creativity to the end" of the real business men's wear has been working hard with excellent product design, interpretation of China's fashion business men's clothing definition. And this time won the "China Honor Award - China's most fashionable business men's clothing brand", making its fashion aura more brilliant.

It is no coincidence that the "China Honour Award", the most fashionable commercial menswear brand in China, was awarded by the group. As early as 2007, Li Lang joined hands with designer Ji Wenbo in the international fashion week in Milan to stage the debut of the Chinese men's wear brand in the international fashion week. It completed the perfect combination of the cultural essence of Terracotta Army, Peking Opera and Kungfu in the Chinese history with the international fashion trend. It is understood that at that time, Li Lang commercial men's clothing in Milan international fashion week, to the international exhibition of Chinese men's fashion unique fashion elements, and in fashion week has been highly praised.

It can be seen that the idea of "letting tens of millions of people run fashionable blood" and "making clothes as art works" are not just a whim but after a long time of groping and trying for Wang Liangxing. If Milan international fashion week has opened the first step of the fashion elements of the business of men's clothing, then the listing of the Hong Kong Stock Exchange in 2009 laid the foundation for the business of men's clothing in the forefront of the fashion trend of Chinese men's clothing from the aspects of talent introduction, product design and capital accumulation.

"Human beings are great because of dreams, and businesses thrive because of culture." This sentence profoundly describes the important role of corporate culture in the development of enterprises. In order to "stand out" from the Chinese fashion army, Wang Liangxing, President of Leon, pioneered the idea of "jumping out of clothes and making clothes" and "going all the way to fashion" and "creating a world fashion group". Along the way, his idea not only received the support and recognition of people from all walks of life, but also promoted and enriched the cultural connotation of the brand. As Hu Chengchu, vice president of Li Lang, said, Leon will continue to strive for the creative, fashionable and international route to create brand culture card, and truly become the fashion direction for Chinese men's wear.