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Rely On Independent Brands To Stabilize The Market

2012/3/9 15:08:00 1

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footwear industry

In the face of "cold winter", Guangdong Yongjin footwear industry is facing challenges. It insists on taking the road of independent innovation, especially in implementing brand strategy, increasing product technology content, improving design and management level, and so on, enabling enterprises to advance steadily against the "cold winter".

In the huge exhibition hall, there are more than 2300 types of footwear displayed here. The enterprise is in the market competition with its own variety and brand advantage.

In the past few years, many shoemaking enterprises began to feel the chill of the market.

In order for enterprises to take a firm foothold in the crisis, yongjinxing realizes that to compete in the international market, we must win the quality inspection, brand and reasonable price.

Comfort of shoes

Only feet know.

They know that blindly copying and imitating, stepping on others' footsteps, such enterprises will sooner or later be squeezed or even eaten in market competition; enterprises must rely on independent innovation to seek variety.

Therefore, in design, they strive to combine the elements of comfort, aesthetics, safety and functionality. The company has set up a production, learning and research base and high-tech research center with Guangdong Southern China normal college, Shantou University and Hanshan Normal University to cope with the changing market situation.

Through independent innovation, they have produced a large number of independent brand products with new styles, skillful designs and excellent quality, attracting the attention of domestic and foreign businessmen.

According to the changes in the market, they constantly expand the emerging markets, so that their products are sold almost all over the world, and they are exported to more than 100 countries and regions such as the United States, Canada, the Middle East, South Africa, Panama, Japan, Southeast Asian countries and Hongkong.

Over the years, the brand products such as "Min Su", "Jin Xing", "Yongjin Xing" and "Jinxing shoes" have been made by foreign companies and become the most sought after products in the international market.

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footwear industry

Faced with the "cold winter", but because the enterprise is always prepared as early as possible, measures and strategies are appropriate, it already has a strong ability to resist "cold".

From 2009 to 2011, the company exported $104 million 530 thousand and paid 47 million 430 thousand yuan in taxes. It also won the honorary titles such as "Guangdong famous brand", "Guangdong famous brand product", "famous export enterprise of Guangdong province", "Guangdong intellectual property demonstration enterprise", "Guangdong top ten shoes" and "Guangdong shoes five".

Independent innovation makes Yong Jin Xing have greater room for development.

With a strong cultural atmosphere and strong strength of the design team, they put forward that "enterprises are water workers are fish, like all fish, we all share benefits" concept, do everything possible to retain staff.

Nowadays, enterprises already have a group of skilled skilled workers, which is also an important pillar for enterprises to overcome difficulties.