Strong 2007 Advertising Impact Is Fierce

The leader of the men's clothing was unveiled at 8:18 on November 18, 2007. CCTV's "gold resource advertising bidding in 2008" was called "the barometer of China's economy". It was held in Beijing's Mei Di Ya center.

The powerful fighter from Jinjiang, who earned a mark of 89 million 440 thousand yuan in a sky price, won the "2008 Olympic Games live broadcast in a set of advertisements", which attracted the audience's attention.

- the 16 day Olympic Games, 89 million 440 thousand yuan, an average of 5 million 590 thousand yuan per day!

According to the popular theory of "driving theory", during the Beijing Olympic Games, CCTV will drive 5 Mercedes Benz almost every day.

In fact, this is only a small outbreak of the new development of the powerful fighter.

In the past half a year, despite the low-key action, the company's heavy moves have been frequent: in the summer of 2007, the company established a "Southern China marketing center" in Guangzhou on the basis of the existing marketing channels, and in November, the R & D marketing center of China (Shanghai) was set up in Huaihailu Road, Huaihailu Road.

Deputy General Hong Lian Jin told reporters that behind this series of actions is a strong 27 years of strong development, and is now planning to move towards the "third pioneering" strategy.

The successful implementation of the share reform has made it more important for the implementation of capital strategy.

In the two months before the "third start up" CCTV tender invitation, Hong Zhongxin announced to all agents and dealers on the spot at the new spring and summer new conference of Xiamen in September 26th, the largest five star hotel in Asia. In fact, the strong tyrant was going to blow the horn of the third venture.

According to the leader of the company, the chairman of Hong Zhaoming, the founder of the company, started from scratch in 1980 and completed its capital accumulation in 2000. It was the first start-up stage of RBA. In 2000, it began to explore brand management and enter the second round of entrepreneurship. The competition position shifted from "product" to "market brand".

Hong Zhongxin said that at present, the power will enter a new era of development, and the competitive position will shift from "market" to "mental" of consumers.

"The first venture decides the right to existence of the enterprise. The second venture decides the ranking of the enterprise in the industry, and the third venture decides whether the real power can be evergreen.

In the future, it will be more and more difficult for strong competitors and competitors to distance themselves from all kinds of hardware resources.

At the same time, the consumption concept of customers is also becoming more mature and rational. We must accomplish the real guidance of the target customers' minds.

Hong Zhongxin said.

To enter the forefront of the line, while the strong spot in the CCTV's huge advertising campaign is also another highlight of the "third pioneering work", it is a new round of expansion plan for the terminal network of Jin Ba -- advancing into the first central city of the whole country.

Whether it is strong, seven wolves, or Qipai, Lirun, the rise of Jinjiang men's wear brands rely on the positioning of popular business casual men's clothing.

This group of men's wear brands began to expand from the two or three tier cities to the terminal.

At present, with the growth of Fujian men's clothing and the invasion of foreign brands in the domestic cities, the battle plan for the first tier cities is mentioned on the agenda.

The target consumer groups of "powerful" are mainly middle and senior executives of state organs, civil servants and enterprises.

I attribute it to "creating rich communities."

Hong Zhongxin is very yearning for the first tier cities. "The central city, with its natural market potential and tremendous opportunities for development, attracts members of this group like magnets.

In addition, pushing into the first tier cities, in Hong Zhongxin's view, is also conducive to faster upgrading of the terminal and setting up the high-end style and taste of the powerful fighter.

At the same time, the use of the huge dissemination resources of the central city can further promote the effective landing of brand culture.

At present, the first line of attack is just blowing up, and two fortress castles have been conquered: "Southern China marketing center" and "Shanghai R & D marketing center" have been established.

The establishment of the Shanghai company directly pferred the "command post" of the "power leader" to the forefront of the front line, and created a broader talent and creative platform for the development of the company.