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Guangdong Garment Town Shanwei Fair Town Garment Industry Urgent Need To Upgrade

2012/2/28 11:54:00 12

Upgrading Of Garment Industry In Shanwei

Guangdong sea Shanwei Fengxian County fair town

clothing

The industry is known far and wide. The town of about 100000 people has more than 100 large-scale garment processing plants, of which 6 are medium-sized garment enterprises.

However, due to the fact that the town did not form a garment industry chain and the separation of production, supply and marketing, many local small and medium-sized garment enterprises are facing difficulties in survival. They also expose the urgency of pformation and upgrading of local garment industry.

Dai Xiujuan, member of the Publicity Office of the fair town, told reporters today that the clothing industry in the town started from the family workshop mode, when the number of clothing shops exceeded 1000.

Up to now, there are about 200 enterprises registered, of which 6 are on the upper scale.

These enterprises have been expanded by the original family workshops through the market development. Under the impetus of the market, the town has many famous Chinese brands and China.

well-known trademark

。

The original small factory workshop was gradually eliminated by the market.

The clothing industry in this town is mainly made of material processing, and its products are mainly sold to the two or three line cities in China.

Founded in 1998, the company has developed into a medium-sized enterprise with more than 1000 employees from its original family workshop, and owns 5 brands.

Chen Meirong, assistant director of the company, told reporters that in 2011, because of the flourish of garment factories in some large and medium-sized cities in northern China, they had fought for some market share in the south, while a large number of employees had increased their costs and sales dropped considerably.

Equitable

Hundred ston

Clothing companies also have the same problem.

Lin Xiyuan, manager of the company, told us that the products of the main products were mainly sold to the two or three tier cities in China.

Sales have always been increased by sales rather than selling prices.

Now we are faced with the pformation of development mode.

Lin Xiyuan said that the most fundamental problem for a long time is the lack of development mode.

He said that most of the clothes in the fair town are based on the processing and production base. The sales offices are located in the field, and their sales offices are located in Guangzhou.

Moreover, there is no market for cloth and other raw materials in the fair town. All raw materials include

Main materials and accessories

All of them must be purchased from the field, which will increase the cost and pport costs.

If we realize the integration mode of production, supply and marketing, we can concentrate on the production mode and form a regional economy, which can be concentrated on such aspects as printing and washing of ordinary clothes.

It is understood that the local government has made great efforts in the light of the development pattern.

In terms of policy support, at the same time, through the holding of clothing exhibition and investment promotion activities, let more investors and buyers know fair town.

Lin Xiyuan also pointed out that the development of the existing enterprises is indispensable to changing the development mode. Only if the enterprises become bigger and stronger can they attract the raw materials manufacturers to come to the fair town to establish a production base, so as to attract customers.

He said that now several large enterprises have begun to pform from the original wholesale mode to the retail mode of specialty stores, so as to accelerate the pformation of the development mode.