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The Future Development Trend Of Chinese Women'S Clothing In 2012

2012/2/25 13:19:00 32

With the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is increasing. People's consumption concept is also changing. Brand awareness is more intense.

Modern consumers dress to be individualized, pursue their own style and perfection, and choose what they like.

clothing

It's a fashion.

Most women are willing to dress to express their cultural level and taste.

Women's demand for brand clothing is increasing.

This makes the market more fragmented, from the mass casual wear, sportswear, girls' wear, ladies' wear, fashion leisure, tailored, tailored, and other special design and other deep-seated personalized services to meet the needs of different age levels, different economic status, different cultural backgrounds of female consumers.

The brand positioning of women's clothing is more clear and subdivided, and the brand effect is more obvious.

In recent years,

Women's clothing market

With the rapid development and the intensification of competition, a number of women's clothing brands with considerable strength have emerged in the market. The industrial clusters with obvious regional color have been born. The trend of brand, scale, fashion and individuation of Chinese women's clothing is becoming more and more obvious. Women's dress tends to be more casual, diversified, personalized, fashionable and branded.

More and more foreign women's clothing brands have accelerated their expansion in China. H&M, ZARA and C&A have poured into the Chinese market and occupy the leading edge. The GAP of the United States will also open shop in Beijing Oriental Plaza.

With their increasing efforts to expand the Chinese market, the competition for women's wear market is becoming increasingly fierce.

Women's clothing enterprises generally have such problems as high inventory, slow turnover, homogenization of products and so on. At the same time, consumers' loyalty to women's clothing is low, and the market share is not stable. The Chinese women's clothing enterprises are plunged into the whirlpool of price war and terminal promotion war. The market competition pattern of Chinese women's wear industry is rapidly changing from the past price competition to the competition of comprehensive factors such as style, fashion and sales environment.

In addition, clothing enterprises have increased production costs, sales declined and profits have thinned this year, and market competition has become more intense.

Garment enterprises are gradually entering the capital market, and capitalization operations are carried out through reorganization and merger.

Women's wear

At present, enterprises have extended more than one brand.

Chinese women's clothing enterprises are moving from single brand to multi brand and multi category to realize brand strategy.

Multi brand and multi category are based on the diversified development of consumer demand, and determine the differentiation and differentiation of brand positioning so as to drive the growth of sales.

Domestic brands have three brands and more enterprises have white-collar, movie, winner, art, Hui, impression, Song Li Si, Shu Lang and so on.