Electronic Commerce Is Involved In The Home Business &Nbsp; Weakening Traditional Marketing Channels.

With the rapid development of the Internet and

After more than 20 years of ups and downs, the Chinese furniture industry has gone through the constant baptism of the market and many times shuffling. There have been quality brands such as "all friends" and "Gu Jia", which are settling the popularity and reputation of the market. But so far, there has not been a brand with a single brand share of over 1%. From the point of view of the statistical logic of economics, such a market share distribution does not seem to be in line with the objective law.

Electronic commerce "invasion" furniture industry traditional marketing channels facing shuffle

If we look at the household appliances industry almost at the same time, familiar brands such as Haier, Changhong, GREE and TCL have long been rooted in the hearts of consumers.

Some scholars believe that the non standardization of furniture and experiential consumption are the key factors that restrict the birth of dual carriers. Perhaps this can become a reasonable explanation for the status quo. However, the furniture industry has yet to miss the golden age of building an aircraft carrier brand.

The past 2010 has been precipitated into history, and the new 2011 has come quietly.

With the rapid development of the Internet and the ups and down of e-commerce, it has become an accelerated trend of Internet dependence after 80 or 90 years of market buying. In the next 20 years, it will be the 20 year of highly integrated furniture and Internet. It will also usher in the biggest, the fastest and the most brutal storm type shuffle in the furniture industry.

How can enterprises use the Internet to brand propaganda and implant market memory cells? How can enterprises layout the commanding heights of the Internet from the overall strategic level of enterprises? How can enterprises re recognize the traditional mistaken ideas of e-commerce in the impact of traditional channels? How can enterprises seize the market opportunities in the new e-commerce market? How can enterprises ride on the dust and the latter get farther?

E-commerce is no longer a strange term. Most entrepreneurs should be convinced that e-commerce will come to the furniture industry sooner or later and bring about a revolutionary reshuffle of the industry.

But some entrepreneurs think that e-commerce is far away from the furniture industry, and the understanding of e-commerce and furniture industry is not enough.

Part of the view that e-commerce will impact the existing traditional channels, the cost of early education for consumers is too high, the warehouse and logistics system of e-commerce is not mature, and so on.

These worries may be a reason for entrepreneurs to calm down rather than devote themselves to the development of e-commerce in the furniture industry, but the wheels of furniture industry and the Internet will not wait for waiters.

The proportion of e-commerce sales in the US furniture industry is much higher than that in China.

Statistics show that in 2009, American furniture e-commerce sales accounted for 4.3% of the total sales, and showed a gradual upward trend, while the sale of Chinese furniture e-commerce is still in a blank state.

Compared to the 3C industry, the Sino US gap is not so different from that of the furniture industry. 2009, the proportion of 3C e-commerce sales in the US accounts for 12.8% of the total sales, and the proportion of China's 3C e-commerce sales to the total sales has risen to over 5.3%.

Today's US market vane is the development track of China's market tomorrow. The gradual maturity of American furniture e-commerce has pointed out the following development direction for Chinese furniture.