Foreign Media On How To Pform Luxury Shoes Customized Service Market
From the top two fashion giants
business
As a matter of fact, the luxury industry is indeed a man dominated market.
Paris spring department store in France has completed the acquisition of Bly Noni, the famous men's wear brand in Rome, Italy. On the other hand, Louis Weedon is also urging its Antoine Arnault to push ahead with the product category of a luxury men's shoe brand Berluti and the expansion of its store network.
In a Bain consulting Global Luxury Market Research Report, the male luxury market has surpassed women in all product categories.
The reason is that the custom service has become more and more popular in the mature market and the sales of high-end casual wear on the Chinese market. Male luxury goods now occupy 50% of the entire luxury goods industry, up 2% compared with two years ago.
With male consumers
fashion
The touch is stronger and more willing to spend money on dressing up. Brand names see opportunities and accelerate the development of those products that are left behind, such as men's leather goods and accessories.
For example, Jimmy Choo, which started with women's shoes, reintroduced the men's shoes series this autumn. It opened the first men's shoe shop in Paris in August this year with the popular Christian Louboutin of red bottled high-heeled shoes, and plans to introduce more men's products, such as men's bags.
Meanwhile, Louis Weedon launched the men's shoes customized service in flagship store on Via Montenapoleone street, Milan, Italy in September, and plans to put this item in a few months.
service
Spread to Shanghai and Sydney.
Joelle DE Montgolfier is executive director of consumer products, retail and luxury goods in Bain EMEA (Europe, Middle East and Africa), he commented in the commentary. "We see a phenomenon that men will buy other categories of luxury goods, including cosmetics."
Jason Broderick, the manager of the top 100 year old British store - Harold department store (Harrods), said that Harold's men's business is a "thriving" business, and there is a custom service for alligator skin Stemar men's shoes, which sells for more than 12 thousand pounds (about 119 thousand yuan).
As part of Harold's recently launched male salon, it is called Europe's largest men's shoes department.
Broderick said, "men buy luxury shoes are more and more common, prices are no longer a problem, because they can have these products all their lives".
Broderick believes there is no denying that the importance of customized service in the fashion industry is increasing.
"As this service becomes more and more popular, customers will learn more about it, so they will be more picky."
The brand of Harold's tailoring department includes Brioni, Corneliani, Tom Ford and Richard James. Recently, Hardy Amies and Mr.Start have been added.
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