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A Few Misunderstandings Of The C Store'S Novice Sellers

2011/12/15 16:07:00 14

Almost 10 years ago, when I first walked out of the ShangHai Railway Station, I sighed that I was about to launch my dream here. As if I had wings, I could fly freely in this world. At that time, there was a place called the entrance to the station next to the exit. There were also many people leaving Shanghai every day. They left their bags to bid farewell to the place where they thought they were everywhere. So did Taobao.

shop

Silent death.


At present, Taobao has announced more than 200 existing stores, but from the sequence of store addresses, it now starts with 8 digits at the beginning of 6, close to 7 at the beginning of 8 figures. That is to say, nearly 7000 stores have been opened; but only 200 million are operating now, including a large number of new stores, just as successful roads are different, and the reasons for their failure are many.

Among them, the new sellers of C shops, which are initially involved in shopping malls, are very easy to walk into some erroneous zones, thus speeding up the demise of shops.

Here, let's talk about the novice with personal experience.

seller

It is easy to break into the wrong area, hoping to help you.


Misunderstanding is not because there is no business.

reputation


Many people will say that this is not a misunderstanding, but a fact. NO, this is a misunderstanding. At least, he must be mistaken now.

From 03 to, many buyers have been drilling, or even crowning, and many of them have opened their own stores or are opening up shop. They choose to buy goods that have not paid much attention to credibility. They even know that the more small shops they are, the better they can get good service, good products and good prices.

In other words, if you are a buyer, do you attach great importance to credibility? Here's a lot of emphasis on whether you buy anything or not, first of all, is this store a diamond or a crown?


The answer 99.999% is definitely not.

So, do not believe those cheaters who let you brush your credit. Once you trust the cheater of credit reputation, after paying the money, there is no good business either.


Myth more than 2, there will be business in Taobao community post.


This is the biggest lie of Taobao in order to activate its own community. How many pure buyers in the community are walking around? They want to come out with their toes. Taobao community is to save the consulting cost of enterprises, guide potential sellers to open stores, and educate sellers to pay business bases. They do not see communities full of XXX shops, one month buying cars and buying houses, and XXX direct trains consuming XXX yuan to earn X million.

Ever since it has been used for a long time, it has gone through thousands of yuan, and there are not many dry goods on it. All of them are flicker stickers. The first sentence or the ending sentence must be more learning in the community, more posting and more essence. Yes, traffic may come up some, but those are new vendors like you who are watching you.

You ask if the next seven squares will be soaked in Taobao community every day. You can ask Song Xulan of the goblin country. AD here, I want to do a good job in Taobao C shop.


Erroneous zone three adds the elimination guarantee, uses the prosperous shop, opens the through vehicle business to get better immediately, does not make the above forever business.


To put it this way, Taobao must give priority to the seller who has consumption.

But who can he take care of so many low consumption sellers? You give him 30 yuan a month and save 1000 yuan for interest.


Of course not, Taobao is an enterprise, what is an enterprise? An organization is the organization that maximizes the interests of shareholders.


Speaking of white dots, he wants to make money. Who lets them make money? Who makes them make money?


You go to see inside the pie. The price of seven years of advertising is about 3000000, and the actual consumption is far beyond that.

You spend 30 yuan a month, and the 30 yuan for a through train every day is like a knife cut. Will the flow come?


But if I don't pay the money, can I do it? The answer is, OK, I know what I know (the result of tracking two years). A lot of shops that do not have a single cent still have good business. Of course, from the perspective of ideals and aspirations, they want to make big money and have to sacrifice advertising fees. This is certain.


From the perspective of good faith management, consumer protection is necessary. Just say, don't think that you should have a shop and add a consumer protection. You must have a business. The reason is not here, but whether your product is attractive.

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