The Owner Of The Clothing Store Was Delighted This Morning.

Today's cooling has made many people cling to their collar, but they have also made many.

Little boss: the weather is so weird that I dare not take more goods.

Xiao Liu, a foreign employee, is the owner of a clothing store in this city.

At the end of October this year, she began to take winter clothes from the wholesale market in accordance with the usual practice.

I didn't expect this winter dress to sell well.

"Because the weather has been relatively hot, winter clothing has been on sale for half a month, and only one down jacket has been sold.

Later, I had to go to the wholesale market to sell some autumn clothes to sell, and I didn't dare to take more, because no one knew when the temperature would drop.

Xiao Liu told reporters that the more he dared not take the goods, the smaller the room for customers to choose from, and the more the sales volume was, the worse it was.

If you take a lot of goods in the warehouse, and bear the risk that the funds can not turn around in time, this makes Xiao Liu in a dilemma.

"From late October to early November, I can only sell three or four clothes a day, which basically costs only a penny, but not a penny."

In order to change this situation, Xiao Liu put his clothes on the night market for sale.

"Selling in the store in the daytime, selling on the stalls in the evenings, forcing business hours to increase, this is the only way to get some benefits."

Xiao Liu told reporters that small clothing stores like her are "relying on the weather" and must make predictions in advance of the market. "But this year's weather is so weird that it simply doesn't know the rules."

Several of my friends who opened the shop were rather dismal.

Wholesalers: winter comes late, down garments sell at reduced prices.

In a main down jacket shop, the salesperson told reporters that because of the unusual weather this year, their business has also been greatly affected.

"In previous years, retailers usually enter a batch of down garments in late 10, and they can start selling in November.

There will be abnormal weather above 20 degrees this year until the end of November, which will lead to less sales of winter clothes represented by down garments.

The salesperson told reporters, roughly estimated, only 10, 11, two months, the sales of winter clothing decreased by 1/3 compared with the same period last year.

"At the end of 10, no one knows what the weather is like this winter. All retailers will enter a batch of winter clothes according to the regular amount of previous years.

At the beginning, our wholesale volume did not drop. All purchase and supply procedures were carried out normally.

But with the recession of retail stores, the hoarding of goods is getting worse. Retailers will not be able to sell clothes and they will not come to our stores.

"This year the weather is really a bit unusual.

Summer wear is not very good. It was supposed to make up a little bit in the winter business. "

A down jacket shopkeeper told reporters that 4, 5, 6 three months were the best time for summer wear, but this summer came a little late, causing the whole summer business to be greatly affected.

"I have opened this shop for four years, and this summer wear business is the worst.

And this winter is late again, resulting in the down jacket business is not very good.

At the beginning of November, there were quite a lot of people who came to my store, but then they gradually reduced.

Now, in order to attract retailers to purchase, I have even lowered the wholesale price, and the average wholesale price of each down garment has been reduced by 30 yuan.

Shopping malls: ready for autumn clothes and winter clothes

At 3 o'clock yesterday afternoon, the reporter came to a large shopping mall on Nanjing East Road.

"We now have a down vest and a thicker down garment in the warehouse.

It's cold today, and we'll get it out of the warehouse immediately. "

The salesmen said that their autumn clothes had already gone down the ark, but found that winter clothes were not good enough to sell, and they were sold out temporarily.

In another store selling winter clothes, the salesperson also told reporters that this winter came later than usual, and the turnover of winter clothing also declined.

Reporters then came to Pudong eight hundred friends, the office staff of the mall said, about October this year, winter clothing began to be listed on the market, the sales situation is almost the same as in previous years.

Shopping malls also found that this year, the city is slow to enter winter, and the sales of winter clothing will be affected.

Therefore, the mall will regularly carry out some clothing "promotion", and set up some activities counters in the atrium.

"In December, we will also have a large number of activities related to the launch, at the same time, the mall also opened the official micro-blog, some of the regular activities of clothing brands will be released on time in micro-blog."

Expert:

Completely "relying on heaven" is out of date.

The reporter interviewed Qi Xiaozhai, Professor of Shanghai Business Economics Research Center.

Professor Qi told reporters that this year's clothing market generally showed a level of calm, many of which are the reasons.

"It may be related to the economic background.

At present, small stalls mainly learn to judge the market and find the rules of the market to sell clothes.

Professor Qi believes that the owners of small stalls also have small advantages, such as "small boats and good turnaround". Once the market downturn is discovered, the format can be changed immediately.

Unlike big shopping malls, if we want to change, it involves redecorating layout.

In fact, as a small stall owner, there are many ways to avoid risks.

First of all, we should strengthen our study and do our homework to get as much market information as possible.

Secondly, now that e-commerce is so developed, can we consider the combination of entity stores and e-commerce? Finally, is it possible for a large garment wholesale market like Cheap Road to set up an association and regularly invite some teachers to come to do lectures? In short, "relying on the weather" is definitely not acceptable, and this passive mode of operation is outdated.

If you want to let the shop survive, you have to work hard on your own initiative.

Just last night, the temperature dropped sharply in Shanghai, which is undoubtedly a good news for the owners of small clothing stores.

I hope this cold wave can help these shopkeepers get out of the "cold winter" of business downturn.