Hundred Mickey Children'S Shoes Use Color Marketing &Nbsp; Create Terminal Image.

Color marketing

The theory was first extracted and summed up by Color Me Beautiful (CMB), founded by Carol Jackson in 1980s, in the practice of enterprise marketing. The essence of the theory is to promote product sales by using color marketing mix according to the needs of consumers in psychology.

With the development of the times, color marketing has become an increasingly popular trend in various industries.

Looking at the innovative marketing in recent years, from the MMS, CRBT of mobile phone industry to the appearance design of automobile industry, and then to the color application of children's shoes industry.

None is related to color.

There is no reason for it. If businessmen can grasp business opportunities and apply color theory to product marketing, it is very likely that the added value and market share of products will be greatly improved.

BBMIQI (

Design and packaging of shoes

French color master Lankoro said that on the basis of not increasing the cost, by changing the color design, it can bring 15%-30% additional value to the product.

In addition to adding products to the home, color in the commodity marketing war can also play the role of conveying the brand idea and soul. Therefore, the application of color resources in the actual commodity design has become an inevitable trend of the times.

BBMIQI (100 million meters) is the most complete and most popular brand of shoes in China's children's shoes industry. There are more than 400 shoes in each season, and the styles of its products are various. (SKU)

The designer mainly designs the product through the color flow sense, the sense of hierarchy and the reasonable collocation between colors, combined with the seasonal and shoe category characteristics, so as to make the product reflect or open, or exquisite, or gorgeous, or simple, or full of vitality.

The changing atmosphere of life.

The design of shoeboxes and handbags for BBMIIQI also has its theoretical foundation.

The shoe box is mainly white, which can give people a clean, refreshing, concise and generous visual sense. The handbag uses the brand's main color - "peacock blue", which can create a brand's overall and unified visual sense through visual consistency.

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Terminal image

Terminal is a very important part of brand building, and it is also the most direct bridge between corporate culture and consumers.

BBMIQI (the second generation of terminals) implanted the design elements of "peacock blue", which fundamentally improved the design of the whole terminal.

Compared with the first generation terminal, the overall appearance of the second generation terminal has stepped on a new step. It not only meets the desire of the consumers in the aesthetic sense, but also further fits and maintains the brand image and the enterprise strength from the appearance.

In terms of shaping terminal personnel, BBMIQI (100 million meters) terminal personnel uniforms wear orange work clothes.

"Orange" is the warmest color in warm colors. It can touch people's heartstrings from the bottom of their hearts and narrow the distance between brands and consumers.

In order to activate the terminal atmosphere, BBMIQI (focus on Mickey) attaches great importance to the use of the radiation effect of lighting and the natural pition of the color of shoes display, creating a fashionable and life style brand style on the terminal.

Advertising plane

BBMIQI (100 million Mickey) launched in 2011, the advertising plane has been given more brand characteristics, advertising to take the initiative to close to the psychology of consumers, add many innocence and fantasy theme color on the plane, more accurate surface to achieve the BBMIQI (100 million Mickey) brand tonality, refreshing.

"Color" has great strength. Good color application not only gives new products vitality, but also can promote sales at the same time, seize the eye for the first time, and give people a great visual impact.

From the fashion information of children's shoes in recent months, we can see that color marketing has become a new trend in the field of children's shoes.

BBMIQI (pop Mickey) has introduced color marketing into children's shoes industry, and has created a new benchmark in the Chinese children's shoes market by creating a distinctive brand through all-round, multi angle and wide penetration.