Li Ning Co Reproduces Personnel Changes
Reporters learned yesterday that
Lining
Zhang Xiaoyan, director of the government and public affairs department, who has worked for nearly 8 years, has left Lining.
brand
Xu Maochun, chief product Officer (CPO), will also be officially leaving in November 13th, the second time in November 13th that he experienced personnel changes.
Last year, Li Ning Co put forward the brand remolding, and then experienced high-level personnel turbulence.
Order goods
Decline in volume and so on.
In the first half of this year, Li Ning Co's performance declined for the first time since its listing.
In May of this year, the news of three core executives, former Li Ning Co chief market official Shiwei and chief operating officer Guo Jianxin, left one after another, and Lining's share price fell continuously.
Personnel changes in the first half of the year were also considered by the industry to be the most serious since the Li Ning Co was founded.
Yesterday, Zhang Xiaoyan said that resignation was due to personal career development considerations.
According to the notice issued by the company, Xu Maochun resigned for family reasons.
Zhang Xiaoyan said, "my departure from Xu Maochun is only a coincidence in time."
The Li Ning Co issued a notice in October 14th to adjust the organizational structure and appoint Lining, general manager of the sales and operation of the former brand of Lu Ning, to take over Guo Jianxin's position as chief operating officer of the company, but the scope of its responsibilities has been enlarged compared with that of Guo Jianxin.
In the first half of this year, six Chinese local sporting goods enterprises listed in Hong Kong had no revenue growth to exceed 30%.
The valuation of the capital market to the whole industry is very low. It is generally believed that the whole industry is experiencing a turning point at this stage.
However, according to the analysis of the insiders, the frequent changes of executives in Li Ning Co are not conducive to the continuity of corporate culture and the continuation of brand concept.
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