Women's Clothing Brand Competition Enters The Era Of Segmentation

This year, women's clothing accounts for nearly 38% of the total sales of clothing products, and women's clothing brand competition has entered the era of segmentation.

The Chinese women's clothing market is a big cake attracting people. China business information statistics show that last year, sales of women's clothing in major department stores increased by 23.1% over the previous year. In 2008, women's clothing accounted for nearly 38% of the total clothing sales.

According to experts, although Chinese women's clothing brands are numerous, it is a large market and small brand industry. Although the consumption of women's clothing in China is not heavy brand, the situation is changing in the past two years. The increase of Chinese female senior white-collar workers has also led to some women's desire for brand consumption, which is coming into brand consumption from random consumption and emotional consumption.

Founded in the late nineteenth Century, the Meji fashion brand in Paris, France, has several chain points in the mainland of China. With years of adherence to the brand culture, Meji is not only a fashion brand, but also a sensual and fashionable attitude towards life. Transcendence is not only the pronoun of Maggey, but also makes it the dream of every young woman who is eager to succeed in the workplace.

The competition of Chinese women's wear market is fierce. At present, the competition between style and price has entered a subdivision era. In the past, the products of a garment company covered several ages, and one piece of clothing could be worn from 20 to 40 years old. Nowadays, this age positioning method has gradually been replaced by a more refined and more professional positioning method. Moreover, for the customer group with specific living environment and income level, while the product is adhering to the unified style, the clothing version is further improved according to the characteristics of women of different ages.

This subdivision will form its own style, for example, brand Lang is simple and European style; brand white-collar and northeast tiger are luxury style, while Mei Ji is positioned in 18 to 28 years old, elegant and sexy fashion woman.

Experts believe that most of the women's clothing brands in China should not pay much attention to it. For women's clothing, the Japanese first talk about the style, then the fabric, and then talk about what exactly is the theme. Whether it's fabric, style or theme, what the Japanese emphasize is the theme. Many of our women's wear are very wide, including age. For women's clothing, the narrower the positioning is, the better the market share should be.