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Shu Workshop: Fifteen Yards Leading The Industry Revolution, 2011 Shining Shanghai International Underwear Exhibition.

2011/10/24 15:48:00 45

2011 Shanghai international underwear exhibition was held in Shanghai International Conference Center on October 20~21. It is the first high-end underwear brand display platform in China's underwear industry. At the same time, some famous companies from the United States, France, Great Britain and Italy have come to discuss and order.

High-end brands, high-end platforms, high degree of attention for domestic and foreign enterprises, distributors, consumers present a colorful gorgeous gorgeous visual feast.

Shu workshop is committed to innovation, the first domestic concept of "fifteen yards", leading the underwear industry revolution, rapidly becoming the leading position in the industry.

As an industry representative, exhibitors not only affirmed the market position and brand value of Shu Fang, but also opened up a new milestone for the internationalization of Shu Fang's brand.

The pavilion is located in the A32 exhibition area. The pavilion is designed with the core concept of "comfortable, intimate and customized" brand, with humanization as the design demand. No matter it is the exhibition hall, the atmosphere of style, or the layout of the exhibition area and the display of objects, it shows the concept of "close and intimate life".

The exhibition hall, with its white color as its basic tone, matches the beige display rack, and is more shining and beautiful under the background of LOGO, a sapphire workshop.

At the same time, the ingenious integration of all kinds of experience home scenes, elegant, romantic, warm and comfortable feeling arises spontaneously, easy to enter the "custom-made comfortable life new era", leisurely enjoy the new realm of clothes, life.

In the world, Shu Gong first launched the product innovation concept of fifteen yards of underwear, breaking the traditional underwear size standard, thus subverting the traditional underwear industry's production and sales promotion business mode, and established the business philosophy of satisfying the customer's clothing comfort as the core and taking humanistic care to drive the brand culture construction.

The fifteen yards of Shu workshop in the original size (M, L, XL, XXL, XXXL) are divided according to different types of body, divided into A, B, C:A suitable for lean body type, B suitable for standard shape, and C suitable for fat body type. This is the unique feature and competitive advantage of Shu Fang products.

The rich product line follows the fifteen yard comfort concept for targeted design extension. In the exhibition hall, we can see fifteen yards of men's underwear, eight yards of women's underwear, and fifteen yards of children's underwear. We can also see men's underwear that is subdivided into tight fitting comfortable, loose comfortable and fat pants to meet the internal needs of men in different occasions and outfits. For the first time in the stockings exhibition area, the distinction between big and small yards is displayed, which meets the comfort needs of women for stockings.

The starting point determines the height and the strength witnesses the miracle.

Shu Gong not only led the industry revolution by fifteen yards, showed off the 2011 Shanghai international underwear exhibition, but also performed on the fifteen yards underwear show, dancing the 2011 Shanghai international underwear exhibition to compose a new legend of Chinese underwear brand.