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2011 China Clothing Summit Forum Points Out &Nbsp; Ningbo Outfit Depends On Fashion Breakout.

2011/10/22 10:18:00 21

China Fashion Summit Forum Ningbo Fashion Breakthrough

Yesterday afternoon, "2011 China Fashion Summit Forum" in Sheraton Hotel, Donggang, Ningbo.

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With the theme of "vitality and change", the apparel industry economists, new generation entrepreneurs, brand planners, avant-garde designers, e-commerce operations experts and scholars gathered.

The guests made a keynote speech and discussion, analyzed the difficulties and coping strategies faced by the clothing brand in the critical juncture of the past and future, discussed the resource integration of the clothing industry and the impact and vitality of the rapid popularization of the new market mode on the brand.

European debt crisis hits garment industry

Qiu Bo, associate professor of Finance Department of Ningbo University business school, believes that the European and American sovereign debt crisis has an impact on the clothing industry, and the main trading partners such as the European Union and the United States have lost their appetite.

The relative change in currency makes export difficulties more serious.

China's textile and garment enterprises are undergoing unprecedented development.

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And challenges such as the complexity of international trade and the instability of exchange rate regime.

How can textile and garment industry break problems and turn pressure into opportunities?

At present, a new generation of clothing industry, through the mode innovation, capacity upgrading, resource integration and other means of breakthrough and breakthrough, the driving force of revitalized, undoubtedly has a realistic reference for Ningbo garment enterprises.

Avoid all kinds of capital competition

"When will China's clothing industry be able to produce a world-class brand? At present, there are only garment brands and no fashion brands in China."

CEO Zhang Zhe, Shanghai Chen Jin clothing Information Co., Ltd. analyzes that the development of the clothing industry is basically divided into four stages, namely tailoring, garment industry, fashion industry and fashion industry.

At present, China's garment industry is the number one in the world, and the fashion industry is also beginning to emerge some national brands, which are changing from the garment industry to the fashion industry.

In recent years, a number of national women's wear brands have emerged.

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Is it possible to break the strange circle of the current 35 years of brand clothing? Can we persist in the market for twenty or thirty years?

Zhang Zhe pointed out that clothing enterprises should change their minds at the moment, and the garment industry is the unit cost, relying on the old way of winning the advantage of scale economy.

In today's era, the integration of individuality, taste and culture is the common demand both at home and abroad.

Clothing enterprises must learn to avoid price competition, decoration competition, spokesperson competition and other different capital competition, and develop a product mix that allows customers to forget the cost and forget the price to some extent.

Extend to e-commerce

Last year, "double eleven" one day, Taobao mall GXG official

Flagship

The store's single day performance exceeded 10 million yuan, and sales ranked six before the same grade.

In April this year, the official peak store of Taobao mall GXG reached a peak of 14 million 80 thousand yuan.

Li Shujun, general manager of hehe Agel Ecommerce Ltd, Ningbo, said that under the current economic situation, e-commerce is an effective tool for clothing enterprises to break through.