Home >

Rising Prices Of Cotton Feather Materials, Taobao Store Warm Clothing Ahead Of Schedule

2011/10/21 10:49:00 20

Rising Prices Of Cotton Down Clothing And Hot Clothing Sales

"Last year's price down 300 yuan to 500 yuan down clothing, this winter price may increase to 600 yuan - 700 yuan."

Taobao mall clothing category responsible person said.

Because of the rising prices of raw materials such as cotton and feather, this year, since the autumn of, the thermal insulation products of Taobao and Taobao have started to sell at zero heat dissipation. The network has become a thermometer reflecting the consumer market, and has become a weathervane for consumers to grasp the current trend.


From Taobao's search for "warm" keywords, there are nearly a million sales of warm products on the Internet, and about 2000000 products are sold in terms of "down" and other keywords.


Many people will think that the cold is cold. Can I stay at home without going out? Can I buy a heater and turn on an air conditioner?


But on Taobao mall

Sale

Data show that in the past week, sales of warm suits and warm pajamas on men's and women's clothing and household clothing categories rose by 32.07% and 28.53% respectively, while sales of cool products such as shoulder straps, breast pads and brassiere decreased significantly.

In the sales of thermal suits, two brands of Bosideng and north polar fabrics have become the hot objects of the market. In a short span of a week, their sales increased by 167.89% and 119.35% respectively.


Taobao mall official told reporters that they noticed many consumers after the National Day has been ready to start buying stores to prepare for the winter.

Starting in October 18th, the mall launched the "winter warm season" (wo.tmall.com) at the time of October 18th to October 24th.

Keep warm

Underwear, plus one yuan, can buy any commodity that is lower than the original price. If consumers buy a 500 yuan down jacket, plus one yuan, they can get another item within 500 yuan free.


"This is actually lower than the half off selling price.

Warm season is only an early warm-up in winter. There are about more than 40 brands of warm and warm products, and more than 10 pieces of products.

In the next eleven big promotions, more winter thermal products will meet with consumers on a large scale.


Wang Shengle, chief executive officer of the official flagship of warm air, said it is not difficult to understand the "purchasing tide" of consumers' winter products, because this year's raw materials such as cotton, fur and cashmere increased substantially, and the cost of labor increased, so the factory price of winter clothing increased by 10% to 20% this year, so the winter wear on the market generally rose two or three.

The price of clothes represented by cotton clothing is generally rising, and the down jacket is the most important thing.

Price

It has achieved "rapid progress".

Network sales quickly reflect the real situation of consumer demand and market.

Taking labor cost as an example, the labor cost of producing a down jacket before is about 60 yuan, and now it is at least 100 yuan.

According to many dealers, this winter, even if the price is about 700 yuan, the down jacket may be cheap, which is expected to be over 1000 yuan.

  • Related reading

Sidelights On Beijing Qinghe Three Wool Spinning Wholesale Market Business Forum

Instant news
|
2011/10/21 10:46:00
25

Cotton Price Diving Involves The Textile Industry &Nbsp; The Industry Believes That The State Regulation Has Little Effect.

Instant news
|
2011/10/21 10:42:00
15

Cotton Prices Fell 30% &Nbsp; Below 1000 Yuan Is Still Hard To Find.

Instant news
|
2011/10/21 10:15:00
30

Dr. Clark Chairman Clarified That There Was No Net Profit Forecast For The Year.

Instant news
|
2011/10/21 10:11:00
37

The Cowboy Brand EVISU Is Officially Run By The Brand &Nbsp, And The New Products In Autumn And Winter Are Listed.

Instant news
|
2011/10/21 10:09:00
37
Read the next article

Dezhou Cotton Association: Why Does Lingxian County Textile Enterprise Of Shandong Rise Against The Market?

In recent years, many cotton spinning enterprises in China have been forced to suspend production or limit production or even go bankrupt. However, the textile enterprises in Lingxian County, Shandong province have maintained the momentum of production and marketing, and a large number of textile enterprises such as Hengfeng, Yan Chun, Fuhua and Baoding have maintained a good momentum of development. Some enterprises have even expanded their production scale. This year, the county textile enterp