The Four Characteristics Of The Competition Pattern Of The Western Women'S Shoes Base In China
At present, the main distribution of footwear industry in China is still clustered.
It is mainly divided into four industrial clusters, namely, the Guangdong shoe production base for the production of medium and high grade footwear products, and the Zhejiang for the production of medium and low grade shoes.
footwear industry
Base and production
Women's Shoes
The competition of the western footwear industry base and the production of women's shoes industry is shaping up. The trend of survival of the fittest is Yu Lie.
At present, the overall competition pattern of women's shoes industry in China mainly presents four aspects:
One is: as a mature traditional industry, the shoe manufacturing industry has a low entry threshold and fierce competition. For large shoe enterprises with independent brands, they have a perfect marketing network, which makes full use of their advantages to achieve rapid development.
Market
It has become the main channel for the retail of footwear products.
With a large number of Hong Kong and Taiwan, the international retail enterprises set up large-scale retail integrated shopping malls and large supermarkets in China. The leading market structure of the state-owned enterprises in the primary market was broken.
Under the new pattern, foreign capital or joint venture department stores are becoming the main channel of medium and high grade footwear products together with the original department stores.
According to the "2010 China Women's wear and women's shoes Market Analysis and industry development prospect forecast report" released by Shang Pu consulting, it shows that the market of Chinese women's shoes brand is still scattered, and the relevant standards should be perfected. Brand marketing, service marketing concept and prospect planning are lacking.
On the whole, the competition in women's shoes industry is constantly intensifying, and the development of the industry presents the characteristics of integration, accumulation and sublimation.
Because of the advantages of product development, technological innovation and environmental protection, large female shoe enterprises will have better development momentum in the future.
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