Gudrun Houlden On Fashion Week In Shanghai

Swedish designer Gudrun Houlden (Gudrun Sj d e n) is about to land in Shanghai. fashion week The fourth Swedish brands. The colorful fashion show, which will be held at 5 p.m. on October 22nd, is a successful symbol of Gudrun Houlden's global expansion and a witness to the rapid growth of Chinese market interest in Swedish fashion. Gudrun Houlden is one of Sweden's largest fashion exporters. The colorful nostalgia costumes show in Sweden and Shanghai this autumn is to commemorate the 35th anniversary of Gudrun Houlden fashion company. The diverse fashions and strong sense of environmental ethics of ancient Lun hood are gradually affecting the whole world and have attracted customers from 44 countries so far.

Gudrun Houlden has used natural materials to design beautiful, unique and colorful fashions for 35 years. She has a strong interest in textiles and clothing technology, likes bold mixed patterns, and integrates Swedish folk and ethnic elements into clothing.

For the upcoming 35th Anniversary Show in Sweden and Shanghai, she designed a unique limited edition anniversary series, including three sets of nostalgic style fashions. The first group of fashion is "flower power - my interpretation of 1970s", which contains rich patterns. The colors are diverse and integrated into ethnic and folk elements; the second group is a series of plain dark loose silk fashion; the third group is a body fitted sweater with an amazing pattern, which melts into the elements of 1960s. In this spectacular fashion show, all three sets of fashion will come together with other fashion series released every month.

"Color is the theme of the spring 2012 series. The first fashion was blue, and design inspiration came from Shanghai. There are dark blue jeans with Chinese buttons, sweaters with Chinese wax, and Chinese embroidered jacket with hand embroidery. They all contain Chinese elements, and I often use these Chinese elements in my own career. The display of these costumes in Shanghai will be very exciting. Creative director, design director and company owner Gudrun Houlden said.

This will be held in Shanghai fashion week. Fashion Show It is a retrospective and salutation of Gudrun Houlden's art of design. The fashion show was co sponsored by Gudrun Houlden and the Consulate General of Sweden in Shanghai. Its inspiration comes from folk customs, Shanghai and art all over the world. It will be a feast of colors. It is designed by Sweden's most famous stylist Robert Rydberg (Robert Rydberg). Robert has been awarded the ELLE magazine Designer Award for several years, famous for its artistic and strange style, and perfectly matched with the style of ancient Delen Houlden.

　　 Environmental design for women of all ages and sizes

Since its establishment in 1976, Gudrun Houlden has been environmentally conscious and has been using all kinds of natural materials. Making the design have longer life span is one of the key concepts of the company. Since 1992, every series of fashion has a large number of clothes made of organic cotton and wardrobe dyed with plant dyes in Greek closed system. These are durable clothing and can be mixed with other clothes for many years. They are very practical and can be worn in many ways, suitable for women of all ages and sizes. Over the years, the whole company has focused on environmental protection at every stage - from design, raw materials to product transportation, and office daily work.

"I think it's the most important contribution that I can make to a more environmentally-friendly and better world by making an example and designing longer life clothes." Gudrun Houlden said.

In 1976, Gudrun Houlden launched her debut series and opened the first store in Stockholm. Today, her company sells a fashion series every month, and its catalogues are different in 11 countries. Its sales channels are online stores (customers in 44 countries) and the concept stores in Scandinavia and Germany. Gu Dun won many awards for her creativity and business level, including the 1993 Best Female Entrepreneur Award and the Royal medal awarded by the Swedish king for her fashion design.

Gudrun Houlden's fashion show in Shanghai fashion week in October 22nd was one of the initiatives of the company to expand the global impact. It was also a joint project with the Swedish Consulate General in Shanghai and the Swedish Foreign Exchange Committee. Gu de Ren Hu Deng participated in the famous Eco Chic fashion show in New York and San Francisco. The exhibition attracted great public repercussions. This time, the company will come to Shanghai on behalf of Sweden.

The Swedish fashion show "Eco Chic - green fashion" shows a group of Swedish fashion designers. Designers in the design of environmental protection and moral work attitude, while taking into account the fashion style, show us that high fashion and green environmental protection, today's non environmental protection clothing, most of them can find high fashion and environmentally friendly alternatives.

The exhibition in Shanghai was jointly held by the Swedish Consulate General in Shanghai and the Swedish Foreign Exchange Committee. In addition to the Swedish part, it also specially joined the fashion design made by Chinese designers.