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China Fashion Alliance Fashion Release Mei Kai Two Degrees To Release Chinese Values

2011/10/8 8:54:00 50

It was first carried out in Shanghai in October 2010.

fashion

After the release, China Fashion alliance will return to Shanghai in October this year, bringing the fashion publishing series with the core of the cutting-edge designers as the core and the second China Fashion Industry Forum.

In today's fast consumption era, with the short life cycle of consumer goods, "fashion" can easily be characterized as fragmented fragments and some symbols that are forgotten.

However, the real fashion industry has a dynamic system with complete parts, overall coordination and steady operation.

An important symbol is the generation and dissemination of fashion.

The generation and dissemination of fashion should run through the upstream and downstream of the industrial chain, and radiate into all aspects of the chain of consumption, instead of being confined to a certain node in the industrial chain, such as the terminal brand that is too rigid in the industrial chain, or the selection of several star designers in isolation, or the overnight glory of several shows.

In this sense, Chinese fashion

alliance

The purpose of fashion publishing activities is more clear.

Fashion "essence, spirit and spirit" can not be cast one day. With the continuous evolution of brand strategy and technology strategy at the whole industry level, fashion elements and creative highlights have gradually penetrated into the textile and garment industry from the consumer end and the brand end.

Through effective platform strategy, relying on the design language and creative expression, the interaction between the upstream and downstream industry's fashion understanding and Commerce resources interaction is strengthened, and the strength of the "alliance" and the "gas" of the group are formed.

It is reported that in October this year's fashion alliance released, the cutting-edge designer, the representative of China's new generation of consumer collective appearance will become a new highlight of the event.

China

market

The great value and business opportunities are undoubtedly the core of global business concern in recent years. With the gradual growth of China's young consumer groups into the consumption force that can not be ignored, China has entered the third peak of consumption in history, and the consumption structure has also undergone historic changes.

According to statistics, at present, China's consumer population has reached more than 300 million at the age of 18-29, and its consumption is characterized by its emphasis on individuality, fashion and willingness to pay for it.

A consumption era with new generation consumer groups as an important audience means that the non functional needs of commodities, such as brands and personalities, will become the dominant factors of their consumption. At the same time, the designers of commodities are not only the designers of commodities, but also the components of the hidden value of commodities, and become the spokesmen of commodities and part of the consumption of commodities.

Therefore, the brand of new generation designers and designers is being paid more and more attention and become an important embodiment of Chinese fashion strength and fashion value.