Turn Off Two &Nbsp; Open Four Stores?

Yesterday, Tao Yucong, general manager of Beijing Department of Pacific department store, said that 4 new stores in Beijing District of Pacific department store are being prepared, which may be in the form of large department stores or shopping centers.

But in the industry's view, the overthrow of the previous operation template means that the Pacific department store takes Beijing as a pilot pformation.

However, the internal and external factors such as the ownership structure of the company and the close proximity of shopping centers have brought uncertainty to the pformation of the Pacific department store.

Planning pformation in Beijing

The first public recognition of the decline in performance began in 2008.

Although no specific location information and shop opening time were revealed, Pacific department stores said yesterday that the new shopping mall opened in Beijing is no longer a smaller shopping mall, but will appear in the form of large department stores or shopping centers.

At the same time, the Pacific department store also plans to own property, and the name of the shopping center may no longer be used in the Pacific.

It is noteworthy that yesterday, the Pacific Department Store admitted for the first time that after 2005-2007 years of "golden age", the business performance of the Pacific Department Store began to decline in 2008, as many new shopping malls began to rise three years ago.

Statistics show that Beijing Xidan Pacific Department Store Limited, which owns the control of two stores in the Beijing District of Pacific department store, is a joint venture registered by Xidan friendship group and Pacific (China) holding company.

Ownership structure is still hindered?

While closing the existing two stores, the new store is multiplying, showing the Pacific.

In the eyes of a person familiar with the matter, the Xidan friendship group has an important influence on the location and operation of the Pacific department store in addition to the parent company of Pacific (China) holding, the Far East Group of Taiwan comprehensive giant.

In fact, the failure of site selection is the main reason why the Pacific department store has lost the capital.

Prior to that, Pacific Pacific department stores located at PCCW and Wukesong Hua Xi Le Mao were not familiar with the background of Xidan friendship group being more familiar with Beijing's retail market.

In his view, after closing the two stores, the Pacific department store will start again in the Beijing market, but its ownership structure in Beijing has not changed, and the future prospects may still be unknown.

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Shopping center is not a smooth road

In fact, in the development strategy of many large commercial enterprises, shopping centers covering shopping malls, supermarkets and entertainment have become the cream of traditional retail enterprises.

After the pformation of the shopping mall department store in the department store last year, Wangfujing department store has officially entered the shopping center format. At the end of the year, Wangfujing department store will launch its first shopping center in Chengdu.

Not only is Wangfujing department store, but also the new world of Hong Kong Department Store giant announced that it is planning to prepare K11 shopping centers in Beijing, Shanghai and other markets.

The Cui Wei Plaza, a shopping mall in Cui Wei Department store, appeared in Beijing last year.

However, the huge potential of shopping centres in helping businesses find new pocketbooks also shows signs of over exploitation.

According to one data, there will be more than 1300 new shopping centers in China from next year to 2015.

By 2015, the total number of domestic shopping centers will reach nearly 4000.

In the past 15 years in 2001-2015 years, the growth rate of domestic shopping centers is expected to reach nearly 900%.

Business experts say that despite the fact that shopping centers are a new blue ocean for many businesses, competition in the industry is fierce and development in this field is not a smooth road.