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Online Shopping Imitation Brand Clothing Business Fire &Nbsp; Mass Purchase And Re Sale Is Infringement.

2011/9/2 11:54:00 45

Online Shopping Imitation Brand Clothing Business Fire Infringement

With the emergence of Shanzhai mobile phones, Shanzhai brand bags and other Shanzhai products,

Shanzhai clothing industry

Appear in people's field of vision.

Recently, the Shanzhai brand has been customized on the Internet, attracting many people who love beauty.

Although the cottage clothing is used more frequently and the work is rough, after all, it can buy the same style products at the price of 88% off.


Style buyer himself


In a forum, the "love Shanzhai" section is the most popular.

The 9063 theme and 1094794 posts are related to the customization of designer clothes.

LV (LV), Dior (Dior), Chanel (Chanel) and other international brands have everything to respond to.


Wang Lijun, a senior student of Xinjiang University who had bought clothes at the forum, said that there are quite a few ways to choose and pay for the brand name.

Take the post of Burberry (Burberry) black classic heavy overcoat as an example.


The post posted two posts on the clothing samples, the black classic coat and the camel shoulder coat, which were voted by the netizens.

In half a month, 298 people participated in the voting, of which 232 voted for the black classic.


According to the voting of netizens, the owner of the mountain used the clothing as a "copycat" object. He needed to buy this coat, and the netizens were following the posts, and could ask for the favorite colors or details.


After seeing the message, the mountain owner issued the Alipay link address for the overcoat, which was sent to the ordering user in a private letter. After paying the deposit, he could wait for the finished product and supplement the balance, and the seller would deliver the goods.


Wang Lijun said that she bought the group at the price of 368 yuan, and this dress online.

Genuine price

For 5000 yuan, it was nearly 12 times cheaper.


"The quality is definitely not good, but the style is very good, just like the genuine product."

Wang Lijun said.


Spend money on high-end pictures


Wang Rui, who was an English plator in a foreign company in Urumqi, was an online shopper. When he talked with Taobao stores, he learned the method of Shanzhai brand group buying.


"Our regiment has a pair of Chanel's short boots, and the zipper of one shoe is not very good."

Wang Rui said that although the zipper is not easy to use, the shoes are beautiful and comfortable to wear.

These shoes are priced at more than 6000 yuan on the Chanel official website, and Wang Rui spent less than 500 yuan.


"In fact, everyone knows that online shopping products, quality, and certainly no good shop, even if you buy poor quality, you can only admit ill luck."

Wang Rui said that buying a Shanzhai version of a dress is a brand name, and it's not worth buying a good one.


Among the 15 citizens interviewed by reporters, 10 people expressed their willingness to try to make the order.

Shanzhai brand clothes

But they also worry about the quality of customized products.


"I think there is a guarantee for the counter. The quality of the cottage is poor. After all, the price is one point."

Wang Yingying, a citizen, said that the size and quality of the store can be changed at any time. However, when some stores sell their products, the sellers will disappear if they have quality problems.


Lawyers' simple consumption does not involve infringement.


Then, does the behavior of counterfeiting famous brands infringe trademark rights and reputation rights of registered brands?


Zhang Zhihe, lawyer of Beijing Qian Kun (Urumqi) law firm, said that there is no specific legal norm for the behavior of individuals to wear their own famous brand clothes.

But batch imitation of famous brand clothes and stickers are used to sell profits.


Zhang Zhihe introduced, knowing that imitation brand products still buy, buyers are simply consumption, not suspected of infringement.

However, for the purpose of making profits, buyers buy large quantities of imitation brand products for sale.

Most of the online shoppers bought the copycat version of clothing, and they all belonged to "willing to fight". Even if they bought a dress with big problems, the customers wanted to make a mistake.

However, it is still necessary to have a sense of rights protection when deceived.


Zhang Zhihe said, generally when customers do pactions, buyers and buyers have paction records, and paction records, customers and shopkeepers' chat records can be used as evidence of safeguarding rights.


 
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