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National Brand Refining Internal Strength To Get Rid Of Fake Foreign Brands

2011/8/31 9:00:00 60

Vinci

"The password has just been cracked, and the" Wei Yang noodles "has been criticized." fake foreign devil "is continuous.

On the one hand, consumers hate the deception of counterfeit foreign brands, but on the other hand, they have no alternative. Even the regulatory authorities have no way to start with "fake foreign brands".

In fact, fake foreign brands not only exist in furniture and food, but also exist in fashion, jewelry, cosmetics and other fashion industries.

Why do fake foreign brands become rampant in China? I think we can understand from the following aspects: first, consumers are forced by foreign brands.

Some consumers have the consumption psychology of worshipping foreign goods and blindly pursue the so-called expensive things. Some enterprises, in order to save time for brand building, save huge amounts of investment in brand building, and create a fake foreign brand to improve their identity.

Of course, it is not entirely correct to simply accuse consumers of having high regard for foreign brands.

Fake foreign brands have a high premium in the market. Making fake foreign brands can cost several times or even tens of times. It also seduces some illegal enterprises to break through the moral bottom line, and try their best to get the name of "enough foreign flavor", which is also an important reason for the prevalence of fake foreign brands.

On the other hand, it is forced on the market, and now some department stores like to give "investment".

Foreign brands

"Super treatment", such as arranging the main location on the first floor, even giving low discount points, upside down decoration costs and so on, has made a few times for the arrangement of national brands, and even often made excuses to sweep away the national brands.

Stores like this make fake foreign brands more and more popular in the market.

However, there is a new turn in public opinion.

Fake foreign brands

When denouncing it, it also revealed that our quality supervision system still has loopholes.

Although many foreign brands, known as foreign brands, have no connotation, no culture and no scientific research, the fake brand companies have complete licenses and complete procedures. Under the current legal environment, it is not yet possible to identify them as illegitimate.

But here, I can remind those businessmen who have entered or are ready to enter the operation of fake foreign brands. Even though the identity of fake foreign brands can help your products to enter the market faster, enterprises will be exposed to the bright lights when the enterprises become bigger. The ugly brand will become a unclear thing, which will bring devastating blow to enterprises and brands.

This "Da Vinci incident" is a good warning.

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Of course, there is still a process to eradicate fake foreign brands. In Japan and South Korea, they are not confident in their own national brands. In addition, they still need the rise of local brands. To strengthen themselves, they need to constantly improve their internal strength and enhance their reputation. This is also one of the ways to eradicate the spread of fake foreign brands.