The First Wave Of Shenzhen Electricity Supplier Business Is Closing.

In mid August, a medium-sized e-commerce website with mobile phone as the main business in Shenzhen Huaqiang North was quietly closed. Hu, the head of the website, told reporters that the main reason why business is difficult to do is to directly develop e-commerce by upstream manufacturers, making them middlemen unprofitable. "Since July, I have been surrounded by three websites for mobile B2C business."

The Shenzhen e-commerce industry association data show that registration Operate The 3700 e-commerce companies closed nearly 500 last year, accounting for 13.5% of the total number of registered companies.

China Electronic Commerce Association Network Marketing promotion Director of the center and chairman of the Shenzhen Ren Ren information group, Mr Ren Ren, said that traditional businesses have been transforming Internet marketing and producing catfish effects, which will squeeze out e-commerce websites that lack traditional business foundations. With more and more traditional businesses hitting the net, the collapse of B2C will become more violent.

　 30% e-commerce enterprises died in the year of registration.

Data from the Shenzhen e-commerce industry association show that as of the end of last year, there were 3700 e-commerce companies registered in Shenzhen, and nearly 500 e-commerce companies failed or transformed last year. "This year, Shenzhen's e-commerce website has been increasing." Insiders told reporters in Nandu.

Gao Shenghan, Secretary General of Shenzhen Electronic Commerce Association, revealed that only about 20% of e-commerce enterprises in Shenzhen can be flat or profitable, and the fate they face is not much different from that of traditional enterprises. Statistics show that 30% of Shenzhen's e-commerce enterprises will die in the year of registration, and 30% of enterprises will die after registration for three years, and only less than 40% of enterprises will survive.

Behind the hardship of B 2C is the continuous strengthening of traditional enterprises' touches. "Our country Electronic Commerce It has entered the stage of scale application from basic network, platform, tool construction and popularity. Whoever applies first will benefit first. 2009 -2013 is the best window of opportunity for the rise of SMEs. The so-called "China network marketing Godfather" single Ren said, with brand, capital, talent and channel advantages of giant enterprises once the whole network, the traditional SME opportunities window slowly turned off.

"Traditional enterprises are facing the urgent juncture of network transformation. If they fail to exert their strength, they will soon be defeated by the new Internet companies." In the global business competition in the next ten years, the website, rather than the office building, will become the most important symbol and the most important asset of a globalized enterprise.

　 Talents and ideas are still two short boards.

For the vast number of small and medium-sized enterprises, to really master network marketing, there are two short boards that are facing the most. That is talent and concept. Feng Nianwen, deputy director of the e-commerce Supervision Department of the Shenzhen municipal market supervision and Administration Bureau, said that many e-commerce enterprises are hard to make big or difficult to survive, and the extreme shortage of talents is also an important factor. "Business people do not understand electronics, and people who know electronics do not understand business. How to train suitable e-business talents is a top priority for developing e-commerce. "

On the other hand, many business owners believe that as long as a website is available, Baidu can compete for the Internet and e-commerce. Once these measures are found to have little effect, the enthusiasm of many business owners has been greatly reduced, and they have been passively drawn back to the traditional market.

Mr Chan said that to overcome these two shortcomings, we must vigorously develop third party, systematic, e-commerce oriented training system for entrepreneurs and marketing executives, and seize the commanding heights of third party talent training.

Reporters learned that, in order to assist small and medium-sized enterprises in network marketing, Shenzhen city industry and Trade Commission has confirmed that this year will take the form of e-commerce lecture hall, regularly targeted training for individuals and enterprises engaged in e-commerce.

　　 viewpoint

Dan Ren, director of Internet marketing promotion center of China Electronic Commerce Association

Network must be "intermediate"

Online retailing of small shopkeepers and large B 2C platforms is not the mainstream of e-commerce in China. The real future of the great development of e-commerce in China lies in the fact that tens of millions of traditional enterprises are moving towards the network, which means that traditional enterprises with mature products and certain scale of employees are transforming to Internet marketing.

With the appreciation of the renminbi and the rising cost of human resources, the domestic enterprises will have to achieve the desired return through the "de intermediation" of the Internet, directly docking with foreign customers and establishing a network marketing platform.