New Jilong Dancing Shoes Industry Leader

In April 12, 2006, the original town of Jilong, Huang Bu and Yan Zhou officially merged into Jilong town. The town of Jilong Town, known as "the production base of Chinese women's shoes" and "the famous city of women's shoes in Guangdong", began to enter a brand new development track.

The integration of three towns brings not only the expansion of administrative areas, but also the integration and concentration of social resources. Before merging, there was a strong economic town with shoe production as a pillar industry, and a new round of development opportunities was ushered in through adjustment.

A vibrant and glamorous new Gilon is on the map of Huizhou.

Brand strategy: strengthen publicity, organize enterprises to participate in exhibitions and enhance brand awareness. Jilong Town Committee and town government set out from local reality, vigorously support the development of footwear industry, implement brand strategy, encourage enterprises to recruit experts and technical personnel through multiple channels, guide enterprises to go out, build brand of enterprise brand and shoes, and expand the domestic and foreign market share of shoes products.

At the same time, they also guide and organize shoes enterprises to participate in brand evaluation at all levels.

Through the invitation of authoritative media to publicize and promote, organize enterprises to participate in various forms, such as exhibitions at home and abroad, and publicize Jilong town in an all-round way, so as to enhance the popularity of the footwear industry in Jilong town.

Through a series of initiatives, the town now has 20 well-known trademarks in the city, 14 famous trademarks in the province, and 4 famous brand products in Guangdong.

The shoes of 3 enterprises were rated as "the characteristic brand of leather industry in Guangdong province", 17 enterprises were rated as "100 strong citizens and 100 enterprises", and 27 enterprises were rated as "the 50 largest private enterprises in the county".

This year, the breakthrough of "zero inspection products" has been achieved. The "balaldi" of Yu Shun shoes company and the "brand" of the Swan star footwear company have been awarded the title of "national inspection free products". A total of 7 enterprises have passed the "national inspection free product" trial.

Innovation strategy: establishing information platform, promoting innovation through technology and marketing, and innovation is the driving force for development.

The town has been approved by the Ministry of science and technology in Huidong as an opportunity for the "special technology action plan for enriching the people and the strong counties" in the 2007 year by the Ministry of science and technology of the country. The provincial information industry hall, relying on the establishment of the information pilot project in the town, has vigorously established the shoe industry cluster information technology service platform and the shoe industry information database.

We should encourage enterprises to boldly apply new materials, technologies and technologies, introduce advanced production management models, develop new products, and enhance product competitiveness.

At the same time, they are also actively implementing institutional innovation and promoting enterprises to become bigger and stronger.

At present, more than 100 enterprises in the town have built modern factories, and more than 200 enterprises have passed the ISO international quality system certification. The passing rate of shoes products has increased from 80% in the early 90s to more than 99% now.

In terms of marketing innovation, they encourage enterprises to implement various marketing methods such as online marketing and monopoly stores to expand domestic and foreign markets, encourage more enterprises to strive for self import and export rights, and boldly carry out self import and export business.

According to incomplete statistics, the shoemaking enterprises in the whole country have set up more than 3500 stores and offices in more than 100 large and medium-sized cities, and Russia, Singapore and other countries, and have more than 8000 people's marketing teams. Their products are exported to more than 70 countries and regions such as Southeast Asia, Europe and America, Africa and so on.

The town also set up shoe products and shoe materials quality supervision and inspection center and research and development center, mainly responsible for the quality inspection of shoes, export inspection of shoes, shoes product development, and the use of high technology to make shoes technical pformation. At present, the equipment is basically ready, the personnel have been matched, and will soon be put into operation.

The cluster strategy: to guide shoemaking enterprises to concentrate on the shoe industrial economic zone and enhance the agglomeration effect.

The town has planned and step-by-step efforts to strengthen the construction of shoe industry economic zones such as Dongzhou ocean, pupo, Shek HWU, Xiaoxi, Gui Shan Yang, tou tou Yang, seaside and hululing. It has encouraged and guided shoemaking enterprises to concentrate on the shoe industrial economic parks, and gradually changed the situation of scattered and disorderly development of enterprises.

At present, the 4 major parks, such as gourtou, turtle mountain, hululing and seaside, have invested more than 300 million yuan for the construction of "three links and one flat", sewage disposal facilities, greening and other related projects.

Dongzhou, pupo, Shek Hu and Xiaoxi are also planning to build a shoe industrial park.

At the same time, they also encourage enterprises to carry out strong alliances, combine strength and weakness, and set up group companies to enhance agglomeration effect and scale effect by integrating resources such as technology, talent and capital.

Supporting strategy: actively promoting the construction of shoe material production base, extending the industrial chain and implementing the supporting industry development strategy is a key step in the development of footwear industry in Huidong.

Through this strategy, at present, the women's shoes industry cluster of Jilong has initially formed the footwear industry chain, and has strong industrial supporting ability. The shoes products are completed in the shoe making industrial park from the design, raw material organization, mold processing, molding and assembly process.

However, there is still a lack of raw material assets and poor convergence of industrial chains.

To this end, Jilong town pays close attention to the construction of shoe materials production base with 3000 mu in the near future and 6000 mu in the long term planning, and formulating various preferential policies, vigorously introducing various shoe material enterprises to Jilong, and gradually forming shoe material industrial clusters.