The Eleventh Shenzhen Fashion Fair Opened Yesterday

On the morning of July 7th, the Eleventh China (Shenzhen) international brand clothing and accessories was hosted by the Shenzhen science, technology, industry and Trade Commission, Baoan District people's government and Shenzhen garment industry association.

During the day, the chairman of the CPPCC Shenzhen Committee, Zhang Siping, member of the Standing Committee of the Shenzhen Municipal Committee and United Front Work Department, Sheng Bin, Deputy Secretary General of the Shenzhen municipal government, Zhang Yankai, vice chairman of the China Textile Industry Association, Zhang Li, vice president of the China Textile Industry Association, Wang Lixin, deputy director of Baoan District, and John Zhang Yankai, chief executive of the British fashion week, attended the opening ceremony.

The Eleventh Shenzhen Fashion Fair opened ceremoniously. The annual China (Shenzhen) international brand clothing and Accessories Fair is the annual event of the Chinese apparel industry. At present, the exhibition has become one of the largest professional clothing exhibitions in the Asia Pacific region, attracting every year the fashion industry in all parts of the country and even around the world.

According to the organizers, the exhibition area of this fair is nearly 70 thousand square meters, with 5 exhibition pavilions and a total of more than 3000 booths.

During the exhibition, Mass Phil, Ying Er, obreno, AI Tai AI, Yi Hui, Ji Houfeng, Lang Dai, pink wardrobe, DGVI, Tai Ming, Li Qi, Jia Fen, Tai Ma, Bai Tao, Kwan, the left and right years, classic stories and other well-known brands of women's clothing will be fashionable wings; aunaxi, Weiyang song, Ke Ke Er, AUM, Yan Nuo,

The exhibition also attracted the participation of international fashion brands such as SWAROVSKI and ELLE. Designers and brands from Japan, Korea, France, Britain and Italy will also continue to appear at this fair.

In addition, the organizing committee has sent 500 thousand professional audiences invitation letters to all department stores, business associations, franchisees, agents, etc. all over the country. It has invited more than 100 member units of China's department stores, and has also commissioned the exhibition organizations in Hongkong to invite overseas professional buyers to negotiate procurement. It is estimated that about 100000 of the professional spectators will come to visit, negotiate and order.

At that time, many fashion brands and industry elite from home and abroad will dance together to create an international fashion festival.

The "Baoan District creative Museum", sponsored by the people's Government of Baoan, is located at Hall 3 of the Convention and Exhibition Center. It is a relatively independent creative design exhibition area and fashion culture corridor. It closely connects the brand culture and the fashion concept, no longer shows simply, but integrates many fashion elements such as art, creativity, culture, fashion and so on. It achieves the unique creative incubator and shows the development trend of Shenzhen's "fashion Silicon Valley" in the future.

The Baoan District government will also co sponsor the "big wave Cup" women's costume design competition to promote originality and develop original design.

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China (Shenzhen) department store forum, China excellent brand terminal operators conference, modern business channel mode innovation and change summit, intelligent future 2011 fashion IT innovation forum, WGSN "global overview /2012 spring summer and future main fashion direction", fashion turning point (party) and other large events will be held during the exhibition.

Economists Lang Xianping, fashion industry economic research expert Li Kailuo, vice president of China Comprehensive Development Research Institute, Song Jian, vice president of China Federation of Commerce Wang Yao, brand expert Yu Mingyang and other experts and scholars will appear at the service fair, in-depth analysis of the current development trend of China's clothing industry.

Various forms of trade activities, which are rich in content and rich in content, will play a comprehensive role in promoting the interaction between brand dealers and distributors in fashion trends, fashion creativity, business operation mode and market behavior.

Shen Yongfang, President of Shenzhen garment industry association, said Shenzhen

In 2011, when the Chinese garment industry entered the opening year of the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the mode of development became the core task at this stage.

With the proposal of the Shenzhen municipal government to build Shenzhen's "fashion and creative capital", we should vigorously implement the industrial agglomeration strategy and continue to polish the cultural brand of the "design capital" and "fashion capital". The Eleventh China (Shenzhen) international brand clothing and Fashion Fair will complete the magnificent turn in the new historical development opportunities, from focusing on product display to brand culture and creative display, changing from focusing on business activities to brand value communication, changing from domestic exchanges to international cooperation, and Shenzhen Association will also carry out qualitative pformation and new bloom with the garment industry.