Fast Fashion Brand Big PK&Nbsp; Who Is The Most Beautiful Online?

A few days ago, the top three "red cards" of ZARA, H&M and C&A appeared in Changsha, which were more popular than top stars.

H&M, ZARA, UNIQLO, C&A...

These fast fashion brands are rapidly laying out the two or three line market.

At the same time, their official website also has a large number of Fans.

For these fast expanding fast fashion brand characteristics and official website style, the reporters compared them.

H&M: very popular.

H&M from Sweden is

On the official website of H&M, we can see that H&M is working hand in hand to show the series of neutral series through FashionAgainstAIDS activities.

The theme of "Combating fashion and fighting AIDS" aims at arousing young people's attention to AIDS prevention, giving people a warm feeling immediately and having a good taste for clothes.

ZARA entered the Beijing market earlier than H&M, and preferred OL to OL. Many clothes were worn by OL as "tooling", and the probability of office crash was higher.

The official website of the English language is simple and individual. Everything is in a simple "JOINFASHION" and a model of a peach coat. It gives people a sense of "like you like it", a lot of personality, but less warmth.

MANGO: very senior.

MANGO is probably the first fast fashion brand to enter Beijing. It is probably the reason why it often comes out of print dress. This brand from Spain gives people the feeling of "comparing flowers".

The official website of MANGO is more sophisticated. It attracts the reporters' eyes most quickly in the official website of fast fashion brands. Besides the photo, the pages are mainly marked black and white.

Just like its physical store, it gives people a lot of feeling.

UNIQLO: very affordable.

The UNIQLO from Japan (UNIQLO) offers a very common basic fund, which is easy to match with other garments.

Although the style of clothes is not the most fashionable, it is the most basic and the most common. From socks, underwear to jackets, men, women, old and young can find their own clothes.

GAP: very extensive.

GAP although no stars and famous designers participate in the design, but in advertising, they pay special attention to the effect of stars and crossover. They can always find first-rate, characteristic and personalities. As their propaganda point, they also make the brand look more cultural.

The official website "Fifth stores came, how do we celebrate?" the eye-catching big word let consumers understand the latest action of GAP at a glance, so that consumers can open their official website for the first time to grasp the key.

C&A: very ordinary.

C&A, founded in Holland in 1841, has been developing rapidly in the Chinese market in recent years.

Its clothing style is relatively younger, and its cost performance is higher. There are many sub brands under it, offering different products including men's and women's wear, baby wear, children's wear and so on.

But the opening of its official website is too slow, which seems to be inconsistent with the label of fast fashion.