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B2C Savage Growth Is Ending

2011/5/11 17:48:00 55

various

Group buying

Website advertising is still overwhelming, most of which can not leave any impression.

Only after Han Han and Wang Luodan continue to maintain the civilian position of "I am a fan", Huang Xiaoming is once again a hot topic of micro-blog forwarding.

B2C grows wild and wants to run long distance to sprint. Advertising is the most important way to promote marketing.

Supporters of big capital tried to establish the threshold of flow, and did not consider the brutal launch of ROI. At last, the bubble was broken - the industry itself hurt itself.

Two weeks ago, I wrote the following words: "

B2C business

Despite the rapid development, I still feel a sense of wilderness.

As if on the vast land, only a few buildings, such as fan, Jingdong, Dangdang, excellence, Mcglaughlin and so on, stand tall and upright, surrounded by Taobao's noisy market.

3C, books and clothing are all new species that are barbarous, or wilderness waiting to be cultivated.

There are still many opportunities in the territory of B2C, which is the art of choice.

As a matter of fact, B2C is still a flourishing spring for all walks of life, and this is an era of flourishing flowers.

MasaMaso launched the women's clothing Vivian, the old colleague trader, I believe his brand strength and the strength of supply chain resources integration.

For private brands, opportunities are still fluttering around, not related to bubbles.

Even platform based websites, creative products C2C,

High end designer

C2C, white-collar drinks, B2C, cultural products platform and tourism product platform are all entrepreneurial projects my friends know.

However, barbaric growth is ending.

In addition to those who have already received large sums of money, there are not many opportunities for the latecomers to continue to grow rapidly by barbarism. They need more sophisticated operations. They need to have brand style, product personalities, more precise inputs, more interactive, more human nature, more detailed love and more specific services.

But the Internet is so fast that we ignore common sense.

It's like making clothes with a sense of brand, but most B2C clothes do not have a soul.

A reporter asked: "Masa Marceau and Gao Peng cooperate in issuing two forms of coupons and van customers' mass advertising. Which is more suitable for this industry?" in my opinion, it is not important to compare the advantages and disadvantages. What is more important is what form is more suitable for its own brand style, and it is obvious that everyone is doing the best. This is also the end of B2C's barbarism.

Author: Xu Xiaohui, born in Hebei, graduated from the Chinese Department of Peking University. He worked as a project manager, marketing director and assistant president in YAHOO China, Jinshan software and VCG. Now he founded Beijing Godot Technology Co., Ltd. and served as CEO in the field of clothing B2C.