Clothing Brand Endorsement &Nbsp; How To Win?

Through the ordinary characters of different skin colors, the harmony and colourful of the world are molded. brand marketing mode

Core tip: use Star Endorsement can not only reflect the strength of the brand, but it will be the most effective promotion method if the creative performance is appropriate.

At present, inviting spokesmen has become a common mode of clothing enterprises' operation when new products are released and promoted, and the star with high popularity is the focus of many garment enterprises. But we often see that celebrity endorsement is like a double-edged sword. It is well used, sharp and invincible. The star's shine has blocked the brand, and the brand has become a foil. How to choose the star that matches the product temperament is the spokesperson, the two complement each other and reflect each other. This has become a problem that many clothing enterprises and businessmen should consider carefully.

　　 Celebrities plus brands achieve win-win situation

In the early winter of 2010, the debut of the seven wolves 2010 autumn and winter TVC fashion advertisements attracted many eyes. The reason why the popular love is, first of all, is the charm of Honglei Sun, Zhang Hanyu, Chang Chen, Hu Jun, Lu Chuan and others, as well as the scene design and story deduction according to their own style. And Honglei Sun, Zhang Hanyu, Chang Chen, Hu Jun, Lu Chuan have their own fans group, "love the house and the black", pay attention to these celebrities' consumers, and naturally become the fans of the seven wolves. Therefore, it is successful for seven wolves to join hands with celebrities to create "men are more than one side".

Speaking of the win-win case of the combination of stars and brands, Xiao Si (Xu Xidi) endorsed the products of the series, slimming series and so on, which is another successful case. The never valued vase presided over Kangxi, who was the boss of "the coming of Taiwan". She has become the representative of the female hostess in the whole country, and has established her own unique style and high popularity. The series of products such as crane's pregnancy series and slimming series are highly integrated with their own image. In particular, the series of pregnant women of crane's poem, for the expectant mother who wants to be a hot mother, has found a longing for the same feeling. Because of the charm of small s, its endorsement products are also glamorous.

Businessmen use celebrities as advertising spokesmen to induce consumption psychology to increase sales volume, so as to achieve the purpose of advertising. Stars not only get generous returns, but also increase exposure rate and enhance popularity. In this way, businesses and stars achieve a win-win situation.