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Children'S Clothing Sells At A High Price: The Poor And Poor Children Are The Mainstream.

2011/3/30 17:08:00 60

Many citizens may have such a situation. A one and a half year old child, from birth to the present, only buys food, clothes and play, and willingly spends more than 300 thousand.

Of course, this is for families with special capital.

In the first and second tier cities, such families are not uncommon.

Statistics show that the price of luxury children's clothing is very high, much higher than that of ordinary children.

Children's wear

The price of the brand is several times or even more than ten times.

In Hangzhou Tower children's Mall, the price of a sweater for Dior is more than 3000 yuan. If you buy a set of spring summer wear, 5000 yuan is only in the middle level. If it is winter clothing, it will cost 7000-8000 yuan.

Quite a lot

brand

The positioning of the listing is based on the high price route. At the beginning, it was also worried that the price was too high to attract the attention of the prospective mother.

But the data show that it is far beyond expectations. In 2011, from April to November, the sales of 7 brands such as luxury children's clothing Armani and so on can already account for 13.6% of the sales of children's stores, and the rate of increase is very fast every month. Taking Armani children's clothing as an example, although the number of sales is not as good as that of other counters, sales can often rank in the 5-6 place in the rankings because of the high price per passenger.

The inevitable trend of the market is the high price of luxury goods.

According to industry sources, the price of children's wear increased by at least 35% in the winter of 2011, including all winter clothing such as thermal clothing, coat, trousers, shoes and so on.

Moreover, "poor can not be poor children" reflects some parents' attitude towards children's consumption.

"For children", at any cost to buy high priced foreign brand milk powder to buy high priced toys and children's clothing.

But for such a trend, many enterprises still believe that "

Price increase

"In the eyes of consumers, it is always undesirable. Although most enterprises adopt the upward movement pattern and support the" price increase "from the material form of products, cheap and inexpensive products are still the main demand of consumer terminals.