International Designer And Brand Theme ---Dolce & Gabbana (Three)

International designer and brand theme ---Dolce & Gabbana (three)

In 1985, Italy's two young designers, Domenico Dolce and Stefano Gabbana, co founded the clothing brand Dolce&Gabbana. With its unique creative design and excellent quality, it has jumped into the world's top names in just a few years.

Italy designer Domenico Dolce and Stefano Gabbana

On the morning of September, Stefano Gabbana was sitting at her desk browsing through the Twitter directory on the company website.

Drinking coffee in the morning to browse Twitter has become the habit of Stefano Gabbana every morning.

Through browsing Twitter, he can understand the brand new ideas of consumers.

Now Stefano Gabbana sees a message that makes him happy.

A young man from southern Italy said, "good morning, I like your design very much." this is a very important feedback for Stefano Gabbana.

20 years ago, Domenico Dolce and Stefano Gabbana ventured into the field of men's wear because the men's clothing market was unable to meet their fashion needs at that time, so they started their men's wear design.

Gabbana recalled, "I want a simple but perfectly fitting white shirt, but it was impossible to find it at that time."

In 1990, the two men launched their first men's wear series, which is a tribute to their hometown Sicily.

At that time, men's clothing basically went to Wall Street style, and Dolce &Gabbana brought Sicily's romance and a more gentle and sexy way of dressing for men.

In 80s, the tough men's wear gave way to Dolce &Gabbana's loose knitted sweater and loose cut.

Gabbana said: "at the time, the innovation of men's clothing was not too feminine. It was too strange. Our first collection undoubtedly gave consumers more choices to dress them."

Over the past 20 years, men's clothing has undergone tremendous changes.

The Dolce &Gabbana brand also shapes many different styles, such as the elegant style, sports, luxury, cowboy and so on.

Men's clothing now accounts for nearly half of the company's sales.

Of course, many Dolce &Gabbana counterfeit products also came into being. Surprisingly, Gabbana did not mind.

He said, "I feel very honored to see people in the street wearing Dolce &Gabbana imitations.

This means that they want to wear the Dolce &Gabbana brand. The fashion ideas we want to disseminate have already been accepted.

This year is the 20th anniversary anniversary of brand menswear. In order to celebrate this happy event, Annie Lennox will sing a song at the D&G show in Milan fashion week.

This theme will return to Sicily, which means the return of D&G in 20 years.