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Exhibition Knowledge: Booth Design And Construction

2010/10/14 13:38:00 35

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Booth Design And Construction

So in

exhibition booth design

and

build

We should focus on this center and do the following:

Making full use of all the possible elements, such as the formation of the booth, materials, sound, light, color and other decoration products, constantly give the audience fresh feeling, stimulating their curiosity, making them interested in the exhibition booth, and then having the desire to talk with the exhibitors.

The design of the exhibition booth should emphasize individuality, and at the same time, it should be convenient for conversation in space and atmosphere. If it can make people feel like a "caves" and imitate Buddha guests, it will be ideal.

The supporting use of booth elements should also help to enhance the persuasiveness of the staff's conversation, so that the instant goodwill of customers can be repeatedly confirmed and strengthened in limited time and space, laying the foundation for the post exhibition contact.

Booth design should also take into account other activities planned by the company during the exhibition.

More and more

enterprise

The exhibition is regarded as a good place for public relations activities. Apart from the exhibition itself, they also hold various conferences, seminars, performances or receptions during the exhibition, because the audience is large and concentrated during the exhibition. These activities and exhibitions are also held at the same time, which has great impact and cost savings.

On the other hand, it puts forward new requirements for booth construction.

In the final analysis, the attitude of enterprises to exhibitors also depends on whether the economy is cost-effective.

Therefore, while ensuring the effect, we must also calculate the economic accounts well, use the new and reusing booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

In a word, for an enterprise, of course, it is best to spend less and spend more.

But this is easier said than done.

It requires booth designers and builders to be more imaginative, creative and flexible.

So now there is a trend that large enterprises begin to cancel the internal exhibition management departments, and entrust the exhibition design organization to the exhibition service companies or similar advertising companies, from the booth design to all kinds of supporting activities, which are planned, organized and implemented by the latter.

On the one hand, it improves the professionalization of exhibition construction, and on the other hand, it also gives enterprises the possibility of bargaining.

Therefore, the pressure on advertising and service companies in terms of price and time is often very large, but perhaps this is the only way to effectively promote the professionalization of the exhibition industry and make it more responsive to market competition.