Jinjiang Children'S Shoes Are Counterbalanced By "Making Standard".

Holding together to seize the industry's right to speak and lead the new round of industrial upgrading

Jinjiang

At the end of May, the three meeting of the national footwear Standardization Technical Committee (hereinafter referred to as the shoe marking Committee) was held in Longyan, Fujian.

Suddenly, like a spring breeze, thousands of trees and flowers will bloom.

Some children's shoes, such as van der, mus, Ai Xiaoya, Babu bean, coolin, CE, 61, sprang up like mushrooms and appeared on billboards on both sides of the road.

Recently, Lin Canyang, general manager of Wan Yan Hui Shoes Co., Ltd. is a bit busy. He is busy preparing for a full start of a new brand of children's shoes.

This company has more than 10 years of experience in producing cloth shoes, and the shoes and shoes produced by men and women have always been good in the market.

But its main product cloth shoes are particularly limited by the season. This also restricts the development of boys' and girls' cloth shoes in the youth market. How to enrich the product line to avoid seasonal restrictions has become an urgent issue to consider in the development of the shoe industry.

Now, Lin can take aim at children's shoes.

At the same time, the huge potential of children's shoes market is attracting more and more adult shoe brands.

"Now the market competition for children's shoes is not as fierce as adults' shoes, and there is no final conclusion on who is going to rise and fall. We all think that in the coming period, children's shoes market is full of opportunities!" Lin Canyang firmly believed.

Wu Lianjie, general manager of ward Shoes Co., Ltd. coincided with Lin Canyang. At the beginning of this year, van der began to aim at the market share of children's shoes.

"Over the years, the development of children's shoes in the Jinjiang River Basin has made some progress, and some people have regressed. Such as POOVE and ABC, they are already on the scale. The huge output of the 9 production lines has envied and worried the outside world, but some of the brands that once shouted have gradually disappeared." Wu Lian said that the children's shoes industry will soon be shuffled, but there is still competition. What we have done is to graft the adult brand resources accumulated over the years into the production of children's shoes.

More people in the industry pointed out that although Jinjiang children's shoes are proud of the advantages of the sports shoes industry chain, in fact, the powerful production capacity has guaranteed the delivery time of the products, but has not allowed Jinjiang children's shoes to go out of the homogeneity cycle of R & D design.

Children's shoes industry calls for standards

Under the pressure of competition, the children's shoes industry has erupted an unprecedented vitality, and the cries in the industry have also been loud and loud.

"The rapid development of China's children's shoes industry is an undoubted fact. How to promote communication in the industry and call for the standardization of children's shoes making standards to mobilize the internal resources of children's shoes industry and standardize the order of competition? In order to cope with the impact of the post financial crisis Era and create a benign environment for the growth and development of children's shoes industry, it is the original intention of the standardization of children's shoes."

Chen Shuqing, Executive Deputy Secretary General of Fujian children shoes Association, said at the meeting.

The representative of Jinjiang Mingwei children's shoes company, who attended the meeting, said that the participation of children's shoes enterprises in the bid marking is imminent.

In the future, the development of children's shoes industry in the middle and high-end market, for the children's shoes industry with a complete industrial chain, the participation of the ancestors in the national shoe making standards will enable the children's shoes industry to seize the right to speak in Jinjiang, which is conducive to the improvement of the competitiveness of enterprises and brands.

Fu Weijin, President of the shoes Association of Fujian Footwear Association, who attended the meeting, said that the main purpose of the conference was to develop the standard for children's sports shoes industry.

"The most urgent thing for our newly established children's shoes Association is to organize the influential and representative enterprises in the industry to work out the local standards for children's sports shoes, and to promote the early completion of the national standards for children's sports shoes.

He said.

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- or after the year

Fu Weijin said that there are now dozens of children's shoes enterprises including POOVE, gang Deng, Kate, Yong Gao, dog, camel, Tutu, blue cat, Altman, DiMeng, Fuxing, Taiwan ABC, Kasiron, Quanfa knights, electric cats, Yu speed, and fashion, and have participated in it. The industry standard of children's shoes may take 1 years to be formally promulgated through a series of reports and drafting amendments.

It is understood that the current domestic footwear industry in terms of industry standards, children's shoes are broadly divided into leather shoes, sandals and sports shoes three categories, at present, only children's leather shoes have national standards, that is, QB/T 2880 2880 2007 children's leather shoes, and children's travel shoes refer to adult travel shoes standard 15107 GB/T 2005 "travel shoes" to implement, children's leather sandals are currently referring to light industry "leather sandals" 1997 1997 standard implementation.

According to the current reference standards, many brands of children's shoes factories are facing embarrassment.

For example, children's sports shoes, travel shoes, if simply according to the standards of adult travel shoes, children's shoes produced by the rigid texture, children's shoes shock absorption, comfort will be affected.

Children's shoes that meet the requirements of children's health and safety must be adjusted and improved on some technical indicators.

An enterprise representative said that the whole production of children's shoes industry is implemented according to the standards of adult shoes, but in fact, due to the difference between children's physical development and adults, children's shoes have different requirements for products such as soft hardness and other indicators. If children's shoes are completely produced according to the standards of adult shoes, they may not be suitable for children's groups.

Xie Jiasheng, Secretary General of Fujian Footwear Industry Association Children's shoes branch, told reporters that the current children's shoes Association is working together with relevant government departments and industry experts to conduct research and investigation, aiming at perfecting the standards formulated by all children's shoes enterprises, and preparing for the establishment of local standards for children's sports shoes.

Many enterprises in Jinjiang have invested unprecedented enthusiasm in the formulation of "GB".

"Children's shoes in Jinjiang should no longer be spelled out. They should learn from Guangzhou and make efforts in their own R & D design so as to make breakthroughs in their respective brand development.

Once participating in the formulation of the national standard, we will be able to take a lead in technology, thus leading to the rapid growth of the whole children's shoes industry and leading another round of industrial upgrading.

Ma De Feng, deputy general manager of Jinjiang Mingwei shoes and Garments Co., Ltd. has come out with the expectation of Jinjiang children's shoes enterprises.