Sales Growth Of UNIQLO Appeared The Lowest In Four Years.

　　 According to foreign reports, due to the design reputation of its "UNIQLO" chain store, it has led to the following Sale Growth has been the lowest in four years, and Fast Retailing Co., Asia's largest clothing retailer, has lowered its budget earnings.

A statement released today by the company revealed that they had lowered the 4.9% expected net income rate at the end of 2010 in August, with a new estimated net income of 67 billion 500 million yen. At the same time, the annual sales volume of the 2.3% increase is also reduced accordingly, and the annual sales volume is expected to drop to 815 billion yen.

This year, this UNIQLO library. Chain store Dealers have lost 27% of their market value and become Asia Pacific Index in MSCI. loss The largest retailer. Ryui Masa, the president of the company and Japan's richest man, made a price reduction strategy to make up for the lack of hot products. Such measures included the sale of 50 million sets of HeatTech thermal underwear and 9 million Bra Top vest vests at a discount last winter.

Ogawa Koichi, chief investment manager of Daiwa SB Investments Ltd. in Tokyo, said: "UNIQLO has not launched a salable product this year as it did in the past few seasons. Even if consumers are cheap, consumers will not wear only the brand of UNIQLO. It's human nature. "

In the quarter ended May, sales growth fell by 4.7% and sales of 188 billion 100 million yen. This will be the smallest growth season since November 2006. Today, the sales company has announced a 9 month income, which will also decrease 1/2.

The sales of UNIQLO chain stores fell by 16% in March at least, the lowest in seven years, and 12% in April.

By May, sales of jeans and sportswear had been discounted from 1990 yen to 990 yen in three days, and sales increased 3.1% in that month. But in June, the market weakened the demand for UNIQLO summer series, resulting in a 5.8% drop in sales and a return to a slump.