June 11 China'S "Clothing Power" In The Next Decade Should Focus On Four Characteristics To Describe Morning News

2010 is a crucial year for China to build itself into a world "clothing power". I am very moved to see that many young designers have successfully fulfilled the mission of building China into a "clothing power".

In the next ten years, China's "clothing power" should be described around four characteristics. First of all, China should occupy a leading position in the global apparel and textile industry chain, and its scientific research level, technical level and industry standards should be global leaders. Secondly, China's fashion culture should have an international voice. In the world fashion centers such as London, Milan, London, New York and Tokyo, Chinese clothing should establish a permanent fashion style with the improvement of national status and reputation. Thirdly, the influence of Chinese clothing brands should radiate around the world, create internationally recognized brands, and leave behind a brand culture with stories, connotations, and feelings. Finally, Chinese garment enterprises should begin to have a strong control over the global market, exert a certain influence on the changes in the global garment market, and further improve their ability to resist risks.

In the process of transformation from a big clothing country to a strong clothing country, it is very necessary to re understand the concept of brand. The fundamental purpose of brand innovation strategy is to enhance the added value of clothing brands. To deeply understand "brand", we should first make clear the topic of brand, which is not the responsibility of a brand or an enterprise. The government should guide enterprises to focus on building a brand ecosystem including production, circulation, sales and other links. At the same time, efforts should be made to develop the creative clothing industry, enhance the connotation of clothing culture, and endow clothing products with more intangible value.

As we all know, design and creativity is one of the key factors that affect the core competitiveness and market performance of brands. The Changshu Cup Casual Wear Competition is based on the exploration of outstanding casual wear design talents for the clothing industry, and also has conducted beneficial exploration to better guide enterprises to realize the close combination of product development, brand cultivation and market demand, and further enhance the "scientific and technological contribution rate" and "brand contribution rate" of China's clothing industry.